Air Canada acquires Aimia air miles program for $376mn

By nat blo

Canada’s largest airline, Air Canada, announced this week it had completed its acquisition of Aimia Inc, the owner and operator of the Aeroplan loyalty business. Aeroplan’s air miles service will, following the launch of Air Canada’s own loyalty scheme in 2020, retail a one-to-one value with Air Canada’s air miles.

Air Canada will pay a total of US$376mn for the loyalty program, which Aimia will reportedly use to settle existing debts, according to CTV News. Following the sale of the program, Aimia has confirmed that approximately half of its 1,500 employees will transfer to Air Canada.

SEE ALSO: 

The decision came after extensive consultation by Air Canada with its customer base. After surveying over 30,000 customers, Air Canada identified that customers had a strong preference to use their Aeroplan Miles in the new Air Canada loyalty program. "We are also now able to provide confirmation to Aeroplan members that their existing Aeroplan Miles will be honoured on a one-to-one basis in our new program. Finally, with today's transaction, customers will have certainty that they can continue to earn and redeem Aeroplan Miles confident that their existing Air Canada Altitude status and privileges are secure,” said Calin Rovinescu, president and CEO of Air Canada.

He continued, saying that “for many Canadians, given Aeroplan's privileged access to Air Canada, it is the next best currency to the Canadian dollar."

Share

Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital