Gift Cards a Major Alternative this Holiday Season

By Bizclik Editor


A survey conducted by MyPoints has revealed the importance of gift cards to consumers this holiday season. Polling approximately 1,000 shoppers from the MyPoints member base, the survey found that over 50 percent of shoppers expect to purchase one or more gift cards to serve as presents this year.

Other interesting results show that the satisfaction of receiving gift cards as a holiday gift has increased 4 percent, reaching a total of 84 percent that were “satisfied” or “very satisfied” in the gift. In general, it was also found, that gift cards totaling $25 are the most popular monetary amount chosen when purchasing and that the reason for purchase of said gift card is so that recipients can pick their own gift.

See the infographic below for more information on gift card trends for the season:

Holiday Gift Card Survey 2012 - MyPoints
Source: Holiday Gift Card Survey 2012 - MyPoints


Featured Articles

Why companies should be preparing for scope 3 reporting

With a decision looming on the SEC’s proposed changes to climate-related disclosures, leaders should be examining supplier sustainability credentials

People over profit is steering business in a new direction

An unsettling few years has resulted in more and more companies hiring Chief People Officers to implement a culture that prioritises employee wellbeing

Databricks: The phenomenal rise of a data and AI heavyweight

Founded a decade ago, Databricks is on a mission to help data teams solve the world’s toughest problems using tools including its Lakehouse Platform

Business Chief expands portfolio with new look and coverage

Leadership & Strategy

Google at 25: The remarkable rise of a technology colossus

Technology & AI

Mind the Gap – fashion retailer Uniqlo targets US market

Corporate Finance