10 tips from successful promotional marketing campaigns
By: Mary Walters
You win some, you lose some! This rule applies to most things in life, including your businesses’ marketing campaigns. Whether you achieve success with your promotional campaign or your efforts go unnoticed, the knowledge you gain from your experience is priceless. As you are developing your marketing strategy, it’s also a good idea to take a look at what others have done to make their campaigns successful. Here are a few suggestions on how to make your next promotional campaign a success.
10. Understand your customer avatar
Knowing who you are marketing to is the most important part of any promotional campaign. Understanding basic demographics about your customers is helpful, but it’s also a good idea to double click so you can gain a deeper understanding of what drives them to actually make a purchase. If you aren’t sure of who your customers are, you could probably benefit from some market research. A deep understanding of your customers is going to give you a leg up on the competition!
9. Identify your major goal
Many marketing campaigns fail because they lose their focus over time. If you want to craft a successful campaign, start out with a very specific goal in mind then set a timeline that includes certain benchmarks. You can shift your priorities if something isn’t working, but make sure you keep your original goals in mind.
8. Create a firm budget
Many businesses fail because they simply spend too much money on their marketing efforts. This is especially true for smaller companies or solopreneurs that have a limited bank account. Make sure you allocate a feasible amount to your marketing budget, and then stick to it for the life of your campaign.
7. Timing is everything
If you want your marketing efforts to be successful, pay attention to your timing. For example, summer is often a bad time for new product launches simply because many people are out of the office on vacation. This is important to think about during the holiday season as well. If you want your campaign to be a success, you’ve got to time it right!
6. Know where your customers spend time
Use the data from your market research campaign to determine where your customers are spending their time. If you run a brick and mortar business, maybe they frequent the coffee shop across the road. If your business is web-based, there may be a blog or group on social media where they spend time. Having this information on hand before you start will help ensure your campaign’s success.
5. Provide a special incentive
When one of your favorite brands offers a special deal, you probably take advantage of it! Similarly, if you create a campaign with a deal designed to appeal to your target audience, chances are they are going to make a purchase. It could be something as simple as a percentage off coupon, or something more complex such as an hour of free consulting.
4. Be direct
As the old saying goes, you only get one chance to make a first impression. So make sure your marketing materials are free of overused buzzwords and technical jargon. Your copy should be compelling and direct, so that customers know exactly how your product creates value for them and how they can make a purchase. Make sure the language in your marketing materials resonates with your target audience.
3. Keep it simple
Don’t try to do too many things with your marketing campaign. If you do, you’ll risk losing focus and your efforts simply won’t be as effective as they could have been. Keeping it simple is a good rule of thumb, whether you own a brick and mortar business or a web-based company.
2. Pay attention to results
If you have experienced considerable success with your marketing efforts, you may be inclined to ignore the data. But if you don’t have any clue which channel your customers used to find out about your business or why they decided to purchase your product, what are you going to do for your next campaign? Make sure you track and study your campaign data through every stage so that you understand which strategies were the most effective.
1. Learn from your successes and failures
Chances are some of your marketing efforts are going to attract more customers than others. Try to view both your successes and failures as opportunities to learn and improve upon your next campaign. The data from every campaign you run is valuable.
There are several things that you can do to get off on the right foot with your next marketing campaign. These ten tips can provide a baseline for developing your strategy for future marketing efforts.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.