May 19, 2020

3 reasons that prove your business needs to utilize big data

customer service
business development
Marketing
Data Security
Adam Groff
3 min
3 reasons that prove your business needs to utilize big data

As the business world's data needs grow, so does the need for the management and storage capabilities of big data. If your business hasn't adopted big data into its working world, then your entire company is missing out on some pretty unique data benefits.

When it comes to putting your data to work, here are just a few advantages of your business taking a big data approach:

Big data and business

Big data is big business and, as the amount of data the business world collects increases every day, the data trend continues to gain speed. 

Where does big data come into play in the corporate arena? Well, according to Wikibon, worldwide business data doubles every year. This influx of data is already causing business IT infrastructures to buckle under the pressure. Luckily, big data is coming to the rescue by providing businesses and major corporations’ ways to handle their increased amounts of data with ease.

According to a recent survey by Gartner Research Group, a whopping 64 percent of business organizations are investing in big data in the next year. In other words, the business world is beginning to discover the benefits that only big data can provide.

Customer service

Your business's number one priority is its customers. Big data can help you take customer satisfaction to new heights by creating a customer centric business atmosphere. Because big data has the ability to collect and analyze massive amounts of data based on individual customers, your business can customize each customer's experience.

Big data gives you a better idea of the preferences and consumption habits of your customers by tracking their interaction with your business. By tracking and analyzing individual customer data sets, your business is better able to predict customer wants and needs and implement them into your future marketing endeavors.

Equipping employees

Your employees are limited by the business tools they have at their disposable. As the following article shows, big data expands on those tools by "Combating big data skills concerns” with highly useful information.

When equipped with all-encompassing big data, your workforce can interact with clientele more efficiently.

Before the prevalence of big data in the business world, employees had to spend a ton of energy just learning the basic interests and spending habits of individual customers. However, through the automated customer data collecting that big data provides, your employees have a basic understanding of customer habits from the start. This allows for a quality sales experience for your customers and a more efficient way of doing business for your employees.

Data security

With data breaches and compromised customer information making news across the globe, it's more important than ever to keep your business's data secure.

Big data addresses security threats quickly, accurately, and oftentimes before they ever become a company-wide issue.

With big data, your business can analyze internal and external security threats in real-time, not after the damage is already done. From detecting breaches in sensitive information data sets to storing massive amounts of data based on regulatory requirements, big data is secure and ready for any security issues that come its way.

If your business hasn't taken the big data leap, then it's time to make the data management switch now.

Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including business technology and big data.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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