May 19, 2020

3 social media mistakes to avoid

Leadership
small business
Facebook
Marketing
Cutter Slagle
3 min
3 social media mistakes to avoid

Regardless of the particular industry you’re in or the specific type of business you’re currently running, social media is important. Without a social media presence, your company can (and most likely will) get lost in the competition.

RELATED TOPIC: 5 ways to improve your content marketing on Facebook  

So many people today have a social media presence. Whether it’s Facebook, Twitter, Instagram or all of the above, the public is on the Internet — and your business should be, too! In order to properly advertise your company to as many people as possible, you should be taking advantage of all social media opportunities.

By exploring social media and creating a brand, a business can expand its clientele, or in the least, bring a greater awareness to the company and its products — ultimately leading to more revenue.

However, there is a right way and a wrong way to use social media. If used the right way, your business could ultimately grown. However, when used incorrectly, your business could suffer.

Originally reported by our sister brand Business Review Canada, the following three social media mistakes should always be avoided:

Not taking the time to appropriately do the work

Not only is it important to have a social media presence, but you should strive to have a great social media presence. Therefore, it’s vital to understand that great social media takes a lot of time, effort and work.

For example, you want your posts to be eye-catching so that your company gets more attention via likes and shares. Specifically, when accessing Twitter you only have 140 characters to use — make each one count!

Don’t forget that you will also need to make time to answer all inquires. If someone takes the time to send you a message or comment on a post, then you need to take the time to answer him or her.

Not taking the time to find your target audience  

You may think this step is a no-brainer, but many companies fail to take into consideration target audiences when it comes to social marketing. In fact, making assumption about what your target audience needs is one of the most common social media marketing mistakes.

Remember that your business has its own brand; therefore, make sure you’re selling your brand to the right people (i.e. those who want it, have a need for it and who might actually buy it!).

Always take time to fully research your target audience and understand their unique needs before investing significant money in your media plan.

Not taking the time to understand the competition

In the business world, everyone has competition — period. Do you know who your competition is?

As mentioned before, social media is a major game changer that, if used correctly, can really work in favor of small businesses. However, the world of social media marketing is crowded with many different players, players who are most likely competing for the same attention.

Therefore, by knowing your competition, you can essentially find out what those companies are doing and try to do something different. Not only do you want to recognize your competition and understand what they’re doing, you also want to stand out from them. Give customers a reason to choose you, your services or your products over competitors.  

While these aren’t the only mistakes that should be avoided, they are definitely some of the main ones to avoid. And don’t forget: social media is supposed to be fun, so make sure you’re enjoying the task!

RELATED TOPIC: Learn how to use email to promote your business

Source: http://socialmediaweek.org/

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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