4 tips for building an online brand with muscle
In today's competitive business world, if you don't have an online presence, then you'll likely be left in the dust.
That's why small businesses all across Canada are setting their sights online in order to reinforce their brands.
Here are just a few ways your business can do the same:
Make Sure Your Brand is One-of-a-Kind
Your brand is probably one-of-a-kind in your eyes, but that doesn't mean it's 100% original - especially when you have the entire Internet to consider.
Sometimes your logo, color scheme, and even your brand voice could look and sound similar to other small businesses.
This isn't a big deal when a similar-looking brand is part of another industry, but it's a huge deal when that brand is your competition.
In order to avoid looking like another brand or another brand looking like you, make sure you have completely original, one-of-a-kind branding.
Whether you need to change something as simple as your font or redesign your entire logo, originality goes a long way with consumers.
Get Social with Your Branding
Social media sites like Facebook, Twitter, and Instagram are where businesses really have a chance to shine. More and more small businesses across Canada are flexing their social muscles in order to establish a brand presence and so can you.
As the following article looks at, along with social media, these 8 simple things will reinforce your small business' brand online. In general, having a consistent social presence is one of the best ways to keep your brand in the spotlight.
This means posting regularly, responding to all comments, and offering up something of value. Whether it's information on your brand or interesting photos and videos, having an active social presence will help reinforce your brand's presence.
Blog Like It's Your Job
If you haven't done so already, it's time to create a blog to accompany your small business website. Blogging is a great way to reinforce your brand because it allows you to continuously promote your business.
In order to create real traction with your blog, there are a few pointers to keep in mind.
For starters, make sure your blog is accessible through your business website. Likewise, make sure your blog links back to your site - this will help in the SEO department.
Finally, make sure you post something of value on your blog.
Much like your activity on social sites, consumers want to more out of their online experience than just filler. By treating your blogging like it is part of your job, you'll reinforce your brand one post at a time.
Have a Consistent Look
To truly reinforce your online brand, you need to have a consistent look.
Once you've come up with one-of-a-kind branding, make sure it's consistent throughout your online activities.
In other words, use the same font, logo design, color scheme, and voice throughout your online marketing. The only way you're going to establish your small business is if your brand becomes something that consumers can depend on.
When it comes to reinforcing your small business brand, keep the online pointers above in mind.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including online marketing and branding.
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”