4 ways to give your online brand a confidence boost
As a small business owner, you're already well aware of how much competition there is in the online arena. That's why it's so important to reinforce your brand while reaching out to the online masses.
Here are just a few ways you can make sure your small business takes its online branding efforts to new heights:
1. Put Your Logo in the Spotlight
Every small business has a calling card: its logo. If your business doesn't have an exciting, eye-catching logo, then it's time to design one.
Your business logo defines your brand, so make sure it clearly represents your small business. You don't have to reinvent the Nike swoosh, but you should make your logo unique.
Coming up with a great logo is only part of the online branding game. Once your logo is ready to go, you then need to put it in the spotlight as often as possible. For example, you can include your business logo on all of your correspondences including your emails and online marketing materials.
Likewise, if your small business uses promotional products for marketing purposes, make sure you include your logo on those items too. Whether online or not making your business logo a focal point will help reinforce your brand.
2. Leverage Social Media
Social media sites like Facebook, Twitter, Instagram, Google+, and others are great places to introduce your brand to a massive online audience. The article "These 8 Simple Things Will Reinforce Your Small Business' Brand Online" mentions the importance of leveraging social media for brand building purposes.
By posting topics that relate to your industry on social media as well as sharing information that's specific to your small business, you can quickly reinforce your brand. Just make sure you're consistent with your posting efforts, put your logo in the spotlight, and be as relevant as possible with all of your social outreach.
3. Take Advantage of Content Marketing
Both social media and your small business logo fall into one important category: content marketing. By increasing your content marketing, you can increase the online presence of your small business, which helps reinforce your brand.
Creating engaging and informative marketing content will help draw in new customers and keep your current customers coming back. You can focus your content marketing on social media, your small business blog, or any other online marketing routes such as email marketing.
4. Be Consistent With Your Branding
Consistency with your social media activities and marketing content is important, but it's crucial to be just as consistent with your actual branding materials.
If your branding and marketing materials look different from one outreach attempt to the next, your online audience won't know where your business is coming from.
By using the same graphics, the same logo, the same color scheme, and even the same font in all of your branding materials, you'll create familiarity with your customers. This type of online familiarity is the fastest way to build and reinforce your brand.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including online marketing and branding.
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”