5 key lessons you need to know from the Boost Your Business with Facebook event
Jonathan Czaja, Director of Small Business, Facebook, recently spoke in San Diego at the Boost Your Business 2015 event. While the seminar took place in the United States, a Boost Your Business event has taken place in Canada. As well, the advice offered by Czaja works for all businesses—no matter where they’re located—as long as the business is on Facebook.
Here’s Czaja’s advice—don’t miss out!
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Tell your authentic story
When making Facebook posts, it’s important to be honest and to tell your authentic story. In order for a business to become successful, trust must be generated. Though content may be one of the hardest parts of effectively marketing a business, it’s vital to ensure that that content is authentic. Your business needs to have its own voice and that voice should be used to spread your message.
Boost a post
Getting started can be pretty easy. Not only do you need to make an effective post for current and potential clients, but you need to make sure that that post is being seen. Therefore, it’s important to boost your posts. After all, if no one can see your message, then how do you expect your business to be found or heard?
Go after the right clients
You don’t just want to target and reach a lot of people, but specifically, the people that matter to you and your business. You want to target the audience that has a need for your product. Therefore, find your specific audience on Facebook and advertise. Don’t waste money on those who don’t care or who don’t have a need for your product.
Interestingly enough, you can even target the right audience geographically.
Used advanced targeting
Furthermore, when it comes to advertising your business, you must use advanced targeting techniques. You can efficiently upload customer information (emails and phone numbers) into Facebook to find people those clients on Facebook and then reach out or re-marketing to an existing clientele. As well, you can also find potential customers who are similar to those clients you already have (i.e. people who have a need for your product and should know about it).
Measure your results
Lastly, it’s very important to measure and track your advertising results. You can actually track how many purchases from websites can be contributed from your Facebook ads. Specifically, you can see who clicked on your ad, who went to the website and who actually bought the product. This is important to find out if your ad campaign is working. Then, you can restructure or keep the same theme of ads when it comes to advertising your business further.
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Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”