5 keys to creating a sales plan that works
When it comes to sales, just about every business out there has a different strategy for success.
If you want to increase sales, then it's time to come up with a sales plan that works best for your business.
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With successful strategizing in mind, here are a few ways your business can create a winning sales formula:
1. Set realistic goals
One of the most effective ways to create a winning sales formula is by first setting goals.
Having sales goals gives your sales associates something to strive for and, more importantly, it gives your business a benchmark in which to measure success.
With that said, it's important to set realistic goals for the future of your business. To do this, you'll need to base your goals on past sales performance.
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Take a look at your sales numbers from the last three years and pay particular attention to sales increases.
If you have a steady increase from one year to the next, you can set your future sales goal even higher than the previous year's sales.
Setting realistic goals will help get everyone at your business on the same page, which is always a winning formula.
Think of customers as individuals
Whether your business sells one product or thousands, there's a good chance you have many different types of customers interested in your brand. By thinking of each customer as an individual, you can better hone your sales approach.
The article "50 Shades of Sales. Are There Any Black and White Rules for Sales?" mentions the fact that just because one customer likes something doesn't mean another will.
In other words, by segmenting your customers into niche groups, you'll make more sales through personalized service.
Network like there's no tomorrow
Sales don't just happen out of the blue. It takes time, strategizing, and plenty of networking.
Your sales team should network whenever possible. Whether it's through a corporate event, an industry conference, or the local community, networking leads to referrals and recommendations.
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And, with referrals comes increased sales.
Deliver on your promises
Saying anything to make a sale is absolutely fine, but only if you deliver on every promise you make. This isn't just a winning sales formula, it's a rule that your business and your sales associates should never break.
Delivering on promises increases customer loyalty and, when your business has loyal customers, you can rely on repeat sales.
To avoid breaking promises to customers, make sure your sales team knows exactly what's possible with sales terms such as pricing and availability.
Make sure you follow up
Jumping through hoops is only worth it if you actually follow up with a successful sale.
Customers love being catered to, especially after they've decided to do business with you.
By sending a follow up email or making a courtesy call after a sale, you'll show your customers how much you appreciate their business, which is an effective sales formula.
If your business needs a sales boost, consider trying some of the winning sales pointers above.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including sales and customer outreach. This article was originally published on our sister site Business Review Canada.
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”