5 tips for finding the right SEO manager
Hiring the right Search Engine Optimization (SEO) manager is a weighty decision for your company. Your company's SEO practices are a vital part of your marketing and one of the biggest elements of establishing a high visibility web presence. Bad SEO will at best be ineffective, but at worst could get your site blacklisted by major search engines such as Google.
A prospective SEO manager may seem confident on paper and come across well in person, but still engage in practices that will damage the reputation of your company.
However, there are some signs you can look out for that will help you to avoid hiring the wrong SEO manager for your company.
1. Claims that cannot be verified
If a potential SEO manager makes a lot of outlandish claims about their past achievements, this could be a red flag. It is worth checking out their claims to make sure they are talking about solid results, not just trying to win you over with grandstanding. It is vital that you ask for a portfolio of their past SEO achievements. A good SEO manager will be able to talk to you about several successful SEO campaigns they have been involved in, including the strategy they used and the results they were able to achieve – with verifiable evidence.
2. Unrealistic promises
Stay clear of any SEO manager who tells you they can have you in the top ten rankings on Google within days, or even weeks. Good SEO takes time to design, apply and build upon. Anyone who claims they can bypass the hard work and hours logged in favor of fast results is unlikely to be a legitimate candidate. Either they will simply not deliver – because good SEO cannot be done that fast – or they will use unethical techniques or paid ads to boost your rankings. These techniques may cost you money or even your reputation with Google.
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3. Mention of black hat SEO techniques
Search engines index sites using sophisticated algorithms that provide information about the site being indexed. These algorithms are being constantly improved upon. If your SEO manager uses any of the so called “black hat” or illegal SEO techniques, they are risking your site being blacklisted or blocked by major search engines. Black hat techniques include hiding keywords in the text or meta tags, stuffing pages with keywords, fake “gateway” pages that are intended for search engines rather than the end user, and participation in link farms – lists of unrelated links that exist solely for SEO purposes.
4. Lack of current knowledge of the industry
A good SEO manager will ensure that they are up to date with the current developments in the SEO industry. Search engines regularly update the ways in which they search and index pages, and how they handle bad SEO when they find it. Part of the job of an SEO manager is to keep abreast of those developments and know how best to handle them. To ascertain whether your prospective manger is up to date, ask them about a recent development or even an outdated one, and see how accurate their response is.
5. Over focused on search engine rankings
Search engine rankings are an important part of successful SEO, but they are only a part. Good search engine rankings help to keep your site visible, and may also be used as an indicator of how well your marketing is performing. However, a good SEO manager will understand that good SEO is not only about getting near the top in Google. Good SEO is about managing your overall web presence, and using good quality SEO to drive traffic to your business – traffic which then leads to a good conversion rate and sales.
Done properly, SEO is very valuable to your company. Good SEO management is a skill, a skill that can help better your company’s online reputation.
About the author
Tristan Anwyn is an author who writes on subjects as diverse as health, positive thinking, and small business.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.