6 Bite Size Tips for More Effective Tweeting
Businesses large and small have woken up to the fact that they need to have a presence on Twitter, however there is still confusion surrounding the best way to meaningfully engage with customers using just 140 characters.
There are more than 500 million Tweets sent on a daily basis, so how do you make sure your post will reach, and engage, the right audience?
Business Review USA spoke to Bernard Perrine CEO of social media marketing company HipLogiq and developer of Twitter marketing application SocialCentiv about the importance of using Twitter to boost your business. “An effective Tweet can boost business by creating the highest engagement with followers, while building a devoted fan base,” he says.
Perrine gives some insight into the top techniques for constructing ideal Tweets that are more likely to be heard above the crowd, be retweeted or favorited, and that ultimately help drive sales.
Find your brand voice.
Your Tweets should reflect a professional voice. Be positive, engaging and conversational. Offer perspective or insight, even when retweeting to make your post stand out.
Include multimedia to encourage interaction.
Tweets should contain pictures, links or hashtags to catch the reader’s attention and trigger involvement.
Pin a Tweet to highlight what’s important.
Businesses can pin a specific Tweet to the top of their profile to showcase their special offers so that their followers don’t miss out.
Avoid starting a Tweet with @username.
Starting with @username makes that Tweet only visible to the sender and receiver. For greater visibility, try “Hey, @username!...” or insert a period before the username, .@username
Create exclusive and custom offers.
Tweets with exclusive offers can spur interest to try your company’s products or services, can build customer loyalty, and make your Twitter community feel special.
Tweet less than six times per day.
Followers become annoyed with accounts Tweeting more than five times per day or more than one Tweet per hour.
Increase Tweet visibility.
Request a retweet in the Tweet. Tweet 4-5x per day to increase retweets. Join trends by linking a Tweet to a hashtag and a trending word or phrase.
How AWS helps NASCAR delight its fans
AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”
AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”
Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”
Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”
Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”