May 19, 2020

Amazon launches Amazon Storefronts to champion small and medium-sized businesses

Ecommerce
Amazon
storefront
SMEs
erptre fusion
2 min
Amazon launches Amazon Storefronts to champion small and medium-sized businesses
Amazon has officially launched its new online store, Storefronts, an exclusive platform for small and medium-sized businesses that sell through Amazon
 
In a press release dated 17 September, Amazon detailed the features of its latest online platform and championed the importance of small businesses to its success.
 
Storefronts displays a range of different products on its homepage segmented into “Curated Collections” which include typical product categories such as books, jewelry, travel, and toys and games.
 
Also highlighted is Amazon’s selected “Storefront of the Week”, placing a US business in the spotlight via “a fun video to help introduce the many faces and types of businesses that customers are shopping from on Amazon Storefronts”.
 
For its inaugural Storefront of the Week, Amazon has simultaneously launched its first national TV advertising campaign focused solely on a small US business, with that enterprise being Little Flower Soap Co.
 
“We believe that customers like to know the story behind what they’re buying,” said Holly Rutt, co-founder of Little Flower Soap Co.
 
“Where there is worry about creating jobs, it’s reassuring for customers to know their purchases are helping sustain jobs in the U.S”.
 
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The press release noted that “small and medium-sized businesses selling on Amazon are estimated to have created more than 900,000 jobs worldwide”.
 
Storefronts also features a “Meet the Business Owner” section, a “rolling exploratory feature that profiles U.S. small and medium-sized businesses selling on Amazon”.
 
“We’ve created a custom, one-stop shopping experience for customers looking for interesting, innovative and high quality products from American businesses from all across the country”, said Nicholas Denissen, vice president for Amazon.
 
Half of all items sold on Amazon are from small and medium-sized businesses, according to the press release.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

NASCAR
Microsoft
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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