Aug 12, 2020

Amazon launches counterfeit project in seven countries

Amazon
counterfeit
Georgia Wilson
3 min
Amazon launches counterfeit project ‘Project Zero’ into seven countries - Australia, Brazil, Netherlands, Saudi Arabia, Singapore, Turkey, and the UAE
Amazon launches counterfeit project ‘Project Zero’ into seven countries - Australia, Brazil, Netherlands, Saudi Arabia, Singapore, Turkey, and the U...

In a recent announcement made by Amazon, the company has detailed its expansion of ‘Project Zero’ into seven new countries, which will include the following: Australia, Brazil, Netherlands, Saudi Arabia, Singapore, Turkey, and the UAE.

The expansion will make the project available in 17 countries, combining Amazon’s advanced technology, machine learning and innovation with the knowledge that brands in the regions have of their own intellectual property, in order to drive counterfeits to zero. 

Launched in 2019, the project drives Amazon’s long standing commitment to ensure that customers receive authentic goods. Currently more than 10,000 brands including BMW, OtterBox and Salvatore Ferragamo have enrolled in Project Zero.

“Project Zero has been a very easy and effective tool at protecting BMW on Amazon. We are very appreciative of the tools Amazon has built to enable us to protect our brand,” commented BMW.

“We are excited to see that Project Zero is expanding into the new marketplaces,” said Adrienne McNicholas, Co-Founder and CEO of Food Huggers. “The program has already had a very positive impact on our enforcement efforts and we are glad to see Amazon’s continued commitment to protecting our brand across the world”

Project Zero harnesses three key components in order to protect and empower the brands that are enrolled:

  • Automated protections: Amazon’s automated protection proactively and continuously scans over five billion attempted daily product listing updates globally to look for suspicious listings. 
  • Self-service tools: Amazon is committed to investing significantly in proactively preventing counterfeits, as well as innovating and building technology based solutions. Project Zero’s self-service tools empowers brands and provides the capability to directly remove listings.
  • Product serialisation: enabled by a unique code applied during the manufacturing or packaging process, allows Amazon to individually scan and confirm the authenticity of every purchase .

“Amazon is committed to protecting our customers and the brands we collaborate with worldwide,” commented Dharmesh Mehta, Vice President of Worldwide Customer Trust and Partner Support. “Project Zero has been a leap forward in protecting brands, especially for those that use all three of its components"

Project Zero is one of the many tools Amazon has implemented to empower brands to protect their IP, other include:

  • The launch of Amazon Counterfeit Crime Unit (ACCU). This is a global team that investigates and brings legal action against bad actors, protecting customers, selling partners, and brands. 
  • The establishment of Amazon’s IP Accelerator, which helps businesses obtain intellectual property (IP) rights and brand protection quicker. The program was designed for SMEs in mind, connecting them with US law firms who are experts in trademark applications.  
  • The development of Amazon’s Brand Registry. The registry is a free service provided by Amazon to give brand owners access to a set of tools to help them deliver accurate and trusted customer experiences, while protecting their IP.

For more information on business topics in the United States and Canada, please take a look at the latest edition of Business Chief North America.

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Jun 11, 2021

Health Catalyst: An agile approach to healthcare data

Northwell Health
Health Catalyst
3 min
How to get the most out of your investment in data with Health Catalyst

 

Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.

Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.

This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.

Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.

Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.

Health Catalyst offers a solution in three parts:

Data Operating System

Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.

Analytics Applications

Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.

Services Expertise

World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.

The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:

  • Prepare.
  • Prevent.
  • Recover.
  • Plan.

“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.

Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients.  “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match. 

“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”

Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”

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