May 19, 2020

Amazon is set to compete with sportswear giants

Amazon sportswear
Catherine Rowell
2 min
Amazon is set to compete with sportswear giants

Not to be outdone in any area within business, Amazon is set to take on the powerhouses such as Lulemon and Nike with the release of their new sportswear range, further cementing their position within various markets, alongside their reputation for high quality customer services, efficiency and successive results.

The company dominates several markets, and is sure to therefore cut into the sales of traditional apparel stores which have previously had solid consumer bases against the rise of the digital consumer market which has become an increasing powerhouse.

Despite certain disadvantages which traditional stores can offer, such as trying on various sizes, Amazon Prime offers delivery the very next day and solid customer reviews, which are not yet part of the traditional consumer process. These advantages for Amazon have proved attractive for consumers ‘on the go’ or needing a product delivered rapidly, with the assurance and recommendations of customer reviews.

To ensure the new range becomes an instant success and appeals not just in design but efficiency, it has been confirmed that Amazon is not only hiring individuals to help sell the line, but has bought on fashion experts on board, such as Julie Gilhart, Barneys New York Fashion Director, according to Business Insider. Amazon has also sponsored New York men’s fashion week to ensure both male and female lines become successful.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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