Amazon is set to compete with sportswear giants

By Catherine Rowell

Not to be outdone in any area within business, Amazon is set to take on the powerhouses such as Lulemon and Nike with the release of their new sportswear range, further cementing their position within various markets, alongside their reputation for high quality customer services, efficiency and successive results.

The company dominates several markets, and is sure to therefore cut into the sales of traditional apparel stores which have previously had solid consumer bases against the rise of the digital consumer market which has become an increasing powerhouse.

Despite certain disadvantages which traditional stores can offer, such as trying on various sizes, Amazon Prime offers delivery the very next day and solid customer reviews, which are not yet part of the traditional consumer process. These advantages for Amazon have proved attractive for consumers ‘on the go’ or needing a product delivered rapidly, with the assurance and recommendations of customer reviews.

To ensure the new range becomes an instant success and appeals not just in design but efficiency, it has been confirmed that Amazon is not only hiring individuals to help sell the line, but has bought on fashion experts on board, such as Julie Gilhart, Barneys New York Fashion Director, according to Business Insider. Amazon has also sponsored New York men’s fashion week to ensure both male and female lines become successful.

Follow @BizReviewUSA and @NellWalkerMG

Read the January issue of Business Review USA & Canada here


Featured Articles

Sustainability, ESG, net zero in focus at must-attend event

Sustainability takes centre stage at two-day hybrid conference featuring thought leaders covering circular economy, scope 3, ESG, B Corp, net zero, DE&I

Must-attend sustainability events for executives in 2022/23

Discuss and debate the most pressing issues around sustainability at these nine executive events – from London to Abu Dhabi, San Diego to Singapore

Meet the CEO on a mission to nurture women leaders in Africa

The argument for women leaders in Africa is compelling, yet numbers are small. But one female leader is on a mission to change that – Awamary Lowe-Khan

BCG's Daniel Weise on supply chain and procurement strategy

Leadership & Strategy

Flexible work perks heat up as the war on talent rages

Human Capital

Meet the COO: Former Israel Defense Force cyber lead Parnes

Technology & AI