Apparel giant PVH Corp partners with Plug and Play to drive growth
Silicon Valley-headquartered global innovation platform Plug and Play announced this week a new partnership with PVH Corp. The owner of iconic global brands, including Calvin Klein, Tommy Hilfiger, Van Heusen, Speedo, Warner’s and IZOD, PVH Corp is one of the world’s largest apparel companies. Headquartered in New York, the company reported a net revenue of US$8.9bn in 2018, according to Forbes. The new partnership between PVH and Plug and Play will reportedly help PVH continue to drive ongoing strategic growth initiatives related to supply chain, technology, digital capabilities and consumer-centricity.
"PVH brings a fresh new perspective to our Supply Chain & Logistics and Brand & Retail programs. We are thrilled to see how their portfolio of iconic brands will tap into our suite of startups and their technologies," said Michael Olmstead, Chief Revenue Officer of Plug and Play.
PVH will engage with two of Plug and Play's multiple verticals, Brand & Retail and Supply Chain & Logistics. Within each of these verticals, Plug and Play offers access to startups that will help PVH foster ongoing strategic growth initiatives and at the same time explore potential innovative solutions for the future.
"Partnering with Plug and Play is an important next step for PVH as we continually look for ways to deliver on our commitment to meet the ever-evolving needs of our consumers," said Mike Shaffer, EVP and Chief Operating & Financial Officer, PVH Corp. "With access to ideas, investors and new partners, we're excited to leverage Plug and Play's network to drive innovative solutions that will support our business goals."
How AWS helps NASCAR delight its fans
AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”
AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”
Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”
Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”
Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”