Are marketing surveys worth your time?
By: John McMalcolm
In order to develop a successful marketing strategy, you need to know your target consumers' perceptions of your company and products.
If you can find out about your customers' opinions and attitudes, you will be able to take the right measures to make your brand and products more appealing and sellable.
Conducting marketing surveys is an effective way to determine the market potential for your products, and it can help you develop the right strategies to expand your customer base and build customer loyalty.
Benefits of Conducting Marketing Surveys
Expand Your Reach
One of the main benefits of conducting a marketing survey is that it can make your company and products known to a wider audience.
If you post a survey on your website or social media networks, you can get responses from potentially thousands or millions of people. In order to get a large number of people to participate in your survey, you have to try to keep it short.
However, it should contain enough questions to enable you to get the information you need to develop an effective marketing strategy.
Get Honest Responses
A marketing survey is an effective way to get honest responses from your target consumers.
Most people are willing to give their honest opinions about your company and products if they are not required to reveal their identities. Although some of the responses you get may be brutally honest, they may still provide some useful insight into the overall appeal of your products and the level of customer satisfaction you have achieved.
With such information, you can make changes to your products and services to provide a better experience for your customers.
To encourage the participants of your survey to give honest answers, you should state clearly in the survey that their identities and answers will remain confidential.
Obtain Information about Your Competitors
Consumers want the best value for their money. If your prices are significantly higher than those of your competitors or your products are not meeting quality expectations, you are bound to lose customers.
By conducting a survey, you can find out whether or not your customers are satisfied with your products and what improvements they wish to see in the future.
Some of the participants of the survey may even give honest comparisons between your products and those of your competitors.
Boost Customer Loyalty
Your customers want to know that you value their patronage and opinions.
Asking them to participate in a marketing survey is one way to show them that you want to understand and meet their needs and preferences.
Once they know that you are committed to improving their shopping experience, they will be more willing to buy your products and stay loyal to you.
As you can see, conducting marketing surveys can be beneficial to your business in many ways.
It can make a big difference in your ability to develop and implement an effective marketing campaign.
About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from marketing surveys to online reputation management services.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”