May 19, 2020

Are SMS Surveys on Your Radar?

Marketing
SMS
surveys
research
John McMalcolm
3 min
3 Steps to a Successful Survey

In today's consumer-oriented world, businesses need to have a good understanding of consumer habits and preferences in order to stay abreast of their competitors.

One of the most effective ways to obtain useful consumer insights is to conduct surveys.

Related: Five Tips for Delivering World-Class Customer Service

Surveys will give you a better idea of your target consumers' needs, preferences, expectations and perceptions of your products and brand, enabling you to develop the right products and business strategies to attract and convert them with greater success. If you want to get the best results from your surveys, you should conduct them via SMS.

Here is a look at how SMS surveys can be beneficial to your company.

Benefits of SMS Surveys

High Open and Response Rates
An increasing number of businesses are using SMS to communicate with their customers because of its high open and response rates.

Related: Three Steps to a Successful Survey

A report released by Leads360 revealed that SMS marketing messages have an open rate of 98 percent and a response rate of 45 percent. If you use SMS to conduct surveys, you can expect to get a response from almost half of the recipients of your surveys.

In contrast, marketing emails only have a response rate of about six percent, which make them far less effective than SMS messages.

According to an article entitled SMS Surveys to Satisfy Customers, SMS surveys are so effective because they are easy to complete and non-intrusive, and they can be taken anytime, anywhere.

Related: Integrate Your Communication Methods for Better Customer Success

Fast and Easy
Another benefit of SMS surveys is that they can reach their recipients almost instantly.

With bulk text messaging, it is possible to send surveys to a large number of people at the same time. To achieve the highest possible response rates, you can send your surveys at a time when the recipients are more likely to complete them.

Related: How to Implement Location-based Marketing 

Also, SMS surveys require minimal staff resources as they can be fully managed by just one or two employees. 

Cost-Effective
SMS surveys are one of the most cost-effective forms of surveys.

The cost of sending text messages can vary significantly, but there are many platforms that charge only a few cents per message. If you purchase a bulk SMS package, you can send hundreds or thousands of messages every month for a low flat rate.

Get Accurate and Honest Responses
Some people may feel uncomfortable participating in face-to-face or phone surveys, and they may end up giving answers that they think the surveyors wish to hear instead of their honest opinions.

Related: Is There Still Some Value in SMS Marketing?

Also, they may experience time pressure while they are taking these types of surveys, which can cause them to provide hasty and inaccurate answers.

SMS surveys tend to produce more accurate and honest responses, because the participants will not be distracted or swayed by surveyors, and they can complete the surveys at their own pace.

Related: What Brands Need to Know About Today's Empty Nesters

SMS is becoming an increasingly preferred medium for business surveys.

If you want to get quick, accurate and reliable consumer feedback, you should consider incorporating SMS surveys into your business strategies. 

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About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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