May 19, 2020

Are your SEO efforts delivering the right results?

marketing strategies
tips and tricks
Dave Thomas
4 min
Are your SEO efforts delivering the right results?

What makes your brand stand out from others?

It seems like a simple question to answer, yet probably more businesses than you realize have trouble providing a quick and informative response.

Part of that problem may stem from not using search engine optimization (SEO) to your brand’s benefit.

In the event SEO has not been a staple of your business plan in recent years, take some time to see how it can not only help your brand, but it can also set you apart from the competition.

SEO Can Be a Difference Maker

To begin with, SEO should be looked at as a major component to a formidable marketing plan no matter what the size of the company.

With that in mind, how are you using SEO – or for that matter not using it – to your brand’s advantage?

RELATED CONTENT: Your marketing message can’t be off

SEO, when properly teamed with solid content marketing and noteworthy landing pages, helps your business gain the upper-hand on competitors. In the end, you can prosper from better brand visibility, increased website traffic, and more information when it comes to customer trends, notably spending habits.

Take a look at some of the advantages SEO can offer your company, advantages that you would be silly to neglect.

They include:

  • Searching – All the time and effort you put into your brand is essentially for naught if you fail to rank highly in search results. With a sound SEO plan in place (this is where organic SEO agencies can be of great benefit to your brand), you increase the odds of moving up the ranks in search engines, notably Google. For example, if your business sells auto insurance, you want to rank at or near the top when consumers type in searches around auto insurance, cheap auto insurance, buy auto insurance etc. With the right SEO game plan, your brand can do just that, setting you aside as an authoritative source in your respective industry and driving more traffic your way.
  • Traffic – Any brand’s goal at the end of the day is to of course to make as many sales as possible. That being the case, you obviously need a steady flow of traffic to your website in order to increase the odds of making sales. SEO’s ability (when done correctly) to place your brand higher up in the search process means more traffic to your website. Once consumers are on your website, however, you need a reason to keep them there, not have them click and visit for a few seconds and then never return. This is where strong content makes a difference.

RELATED CONTENT: 5 keys to creating a sales plan that works


  • Content –You’ve likely heard the saying that content is king, but do you follow through on having strong content on your website? Unfortunately, too many business owners fail to see the true importance of stellar content on their sites, instead just filling up pages so their site looks healthy. Your site’s content should not only be useful to the reader (more times than not a potential customer), but it also needs to be authoritative. When you stand out in a positive manner from the competition, more consumers are likely to trust you and what you are saying and selling for that matter. The content on your site can (and should) include some guest posts from authoritative figures. Doing so brings more credibility to your site, allowing consumers to see that your site is highly thought of in the business community. Finally, make sure your content is getting plenty of attention on social media. Also make a habit out of sharing and retweeting content from other industry sources. Not only is it good social etiquette, but it will help build more brand awareness for your business.
  • Customers – When you put SEO in play, it also helps you better understand customer demographics. With all the data that is out there in today’s information-driven world, it can sometimes seem a little too overwhelming for some in the business sector. The more you can learn about customers – the ways they go about searching, their likes and dislikes, their spending levels, when they’re most likely to buy etc. is invaluable. Know your customers inside and out so they have little or no reason to go elsewhere.


When done correctly and with enthusiasm, SEO can deliver the results you and your brand is in need of.


About the Author: Dave Thomas covers business and marketing topics on the web.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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