May 19, 2020

The August issue of Business Chief Canada is now live!

Quebec City
Simon Fraser University
Amber Donovan-Stevens
2 min
The August issue of Business Chief Canada is now live!
Welcome to the August issue of Business Chief Canada...

Welcome to the August issue of Business Chief Canada! 

Simon Fraser University takes center stage in this month’s edition. We find out how the university’s Sustainability Office is coordinating measures to regenerate the planet, improve human health and emphasise social justice. 

“Sustainability work is about understanding how to make better decisions based on a strong understanding that humans are a part of nature not outside of it,” says Candace Le Roy, Director of Sustainability at the university. “We need to learn from, respect, and apply indigenous ways of knowing and leave no one behind. This means constantly being aware of the interconnections between ecology, politics, economics, and social inequities. “ 



City Focus: Halifax  


City Focus: Toronto  


City Focus: Winnipeg  


Read the latest issue of Business Chief, Canada edition, here  

Leveraging technology such as AI in the form of Oscar, an AI-powered visual sorting system for refuse, the organization is finding avenues to further its sustainability goals, as Kayla Blok, Manager of Campus Sustainability, explains: “Our hope is that it will help our operational as well as sustainability goals by creating targets to improve waste management at the campus.” 

Our City Focus this month finds us exploring Quebec City, the capital of Quebec province, sampling the blend of historical pedigree and a high-tech video game industry. 

Do you have a story to tell? If you would like to be featured in an upcoming issue of Business Chief Canada, get in touch at [email protected]

Enjoy the issue!

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Jun 21, 2021

How AWS helps NASCAR delight its fans

3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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