Sep 9, 2020

BAI Communications 2020 outlook: top 5G/smart city findings

Transport
5G
Smart city
rail network
Georgia Wilson
3 min
Rail network
Business Chief North America takes a look at the top 5G networks and smart city services finding from the BAI Communications 2020 Connectivity outlook...

 In an announcement made by BAI Communications, the company reported the release of its 2020 Connectivity outlook. 

The report looks at the attitudes and opinions of rail users in Hong Kong, London, New York, Sydney and Toronto, on the topic of mobile connectivity, smart city infrastructure and data-driven services in public transport. 

The aim of the report is to help cities and governments to understand the changing needs of rail users and what they consider valuable.

"Our findings highlight the incentives for transport authorities and operators to invest in advanced communications infrastructure and smart city applications to improve rail users' safety and their commuting experience,” commented Justin Berger, Chief Strategy Officer, BAI Communications.

 Key findings from the report include:

  • 85% of rail users are interested in 5G, with 83% supporting the investment of 5G networks in their city 
  • 93% support transit systems that use connectivity to reduce commute times
  • 91% would support investment made into new and reliable wireless and fibre networks
  • 95% would more likely use the rail networks if technology solutions were implemented
  • 91% are somewhat comfortable with tailored alerts relating to problems and delays to their normal routes
  • 81% are somewhat comfortable with anonymous data being used to improve transport systems
  • 78% would use public transport to get to meetings if they could reliably work on documents while travelling
  • 90% would enjoy rail journeys if they used connectivity, data and artificial intelligence (AI) to provide better services 
  • Data-driven services make transportation safer, smarter and more efficient

BAI communications highlights that its findings indicate that North America, APAC and Europe, understand the benefits for both the individual and broader public that can be achieved with advanced mobile networks. In additon the company believes that, as the full impact on public transport begins to show, the information discovered in this report will offer countries with valuable insight and direction for its transport sector as the pandemic evolves. 

"Citizens certainly expect public services such as transport to adjust to their new usage patterns and changing circumstances in real time, especially in the wake of the COVID-19 pandemic. Advanced communications networks and their applications can help authorities and public transport operators to respond to rail users' new ways of travelling, working and living in a more efficient way,” added Berger.

"COVID-19 has no doubt brought on many challenges. However, it has also revealed the considerable gains of deploying advanced communications infrastructure in transport systems and other public spaces. We believe there is no more pressing time than the present to make truly connected cities a reality,” concluded Berger.

To read the full report, click here!  

For more information on business topics in the United States and Canada, please take a look at the latest edition of Business Chief North America.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

NASCAR
Microsoft
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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