May 19, 2020

Beat your competition to SMS marketing success

Social Media
Adam Groff
3 min
Beat your competition to SMS marketing success

You should not be surprised that a number of nightclubs all across Canada are turning to SMS marketing to get the word out about their venues.

With SMS marketing, clubs of all kinds are better able to send promotions and other offers to their ideal customers.

Here are just a few ways Canadian nightclubs just like yours are reaching out to customers using SMS marketing:

Special event alerts

If your nightclub has a special event coming up, there's no better way to get the word out than with a well-timed text. SMS marketing allows you to send a text alert a few days in advance or the day of your special nightclub event.

To make sure your attendees keep up with your SMS marketing campaigns, you can offer them special deals just for subscribing to your text messages.

For example, you can offer free or reduced price admission to nightclub customers who respond to your special event texts.

Getting social with SMS marketing endeavors

You can also pair your SMS marketing efforts with social media by posting your SMS codes on top social sites.

Not only do social media sites like Facebook increase your SMS campaigning exposure, they also make it possible to put all kinds of nightclub content on display.

For example, you can take pictures at your next nightclub event and post your photos on Facebook with an SMS call to action underneath. This could be a simple short code or a prompt asking your followers to text "blank" to "blank" for more information on your club.

As the following article looks at, to truly add rocket fuel to your club promotion with SMS marketing and social media, make sure you post some great photos.

Pictures of people having fun and going wild on the dance floor will quickly grab the attention of the social masses.

In-club promotions

Getting customers in the door is one thing, but making sure they stay late into the night is another challenge altogether. That's why your nightclub should feature SMS promotions right there in your club.

You can put up flyers in different areas of your club that offer free drink coupons for customers who respond to your shortcodes. Likewise, if you have flat screens in your nightclub, you can feature SMS campaigns onscreen as well.

Just make sure your in-club marketing campaigns come with an immediate reward for participating.

Nobody wants to respond to a shortcode for a free drink just to receive a mobile coupon that's only valid on a future visit.

SMS surveys

To make sure your nightclub is the best after hours spot in town, consider sending your customers SMS surveys. SMS surveys give your nightclub the opportunity to find out exactly what your customers think about your venue.

You can ask your customers what they like most about your club, what improvements can be made, and how you can make their club experience more enjoyable.

Show those who participate a little love by sending them a drink coupon or free entry pass at the conclusion of the SMS survey.

When you're ready to take your nightclub marketing to new heights, consider some of the benefits of SMS.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including SMS marketing and nightclub promotions.

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Jun 11, 2021

Health Catalyst: An agile approach to healthcare data

Northwell Health
Health Catalyst
3 min
How to get the most out of your investment in data with Health Catalyst


Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.

Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.

This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.

Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.

Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.

Health Catalyst offers a solution in three parts:

Data Operating System

Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.

Analytics Applications

Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.

Services Expertise

World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.

The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:

  • Prepare.
  • Prevent.
  • Recover.
  • Plan.

“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.

Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients.  “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match. 

“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”

Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”

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