Ben and Jerry's Fair Tweets
Everyone’s favorite ice cream maker Ben and Jerry’s has found an innovative and interactive way to target customers while also working toward a greater good. The company is asking users to donate their spare Twitter characters in honor of World Fair Trade Day on March 14. Ben and Jerry’s launched a Twitter application that “squeezes a message and link about World Fair Trade Day in the leftover characters of one tweets – i.e., if your tweet is 30 characters, the remaining 110 will contain a message could World Fair Trade Day and link to more information,” according to an article on Mashable.
The “Fair Tweets” website and program helps workers from around the globe to receive fair treatment and pay from their employers. Users visit the website, type in their tweet, and Ben and Jerry’s will use their left over space to promote the program of fair trade and its benefits.
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The website is pretty adorable and I’m already thinking of a witty tweet to use on the Fair Tweets website. The site says: “Every day, millions of Twitter characters go unused. That’s not very fair. But now you can tweet as you normally would, and we’ll turn any leftover characters into a message about Fair Trade. Now that’s fair.”
Ben and Jerry’s have cleverly jumped on the social media band wagon while also allowing their fans and followers to spread awareness about the cause. Twitter currently allows for sponsored ads, or what they call “Promoted Tweets” for thousands of dollars so this is a smart way to for the company to take advantage of advertising a cause, and essentially their product, with no advertising dollars.
Let’s see who the next person is to jump on the donated characters bandwagon.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.