Blackberrys only accounted for 3% of smartphones in Canada in 2017

By zaymalz malz

A new report from comScore has revealed that just 3% of smartphones used within Canada last year were Blackberrys, marking the end of an era for one of the country’s leading technology firms.

According to data from Gartner, Blackberry’s market share dropped to 0.0% in Q4 2016 and has not recovered since, whilst a report from Ipsos Reid showed that the company was responsible for 40% of the Canadian market back in 2011.

See also:

Although there are still some users of the brand, the 3% recorded last year highlights the company’s meteoric fall in the hardware market, as well as its operational transformation, becoming one of the country’s leading software providers.

Having ditched its hardware business last year, the company has since focused heavily on establishing itself with this changed approach.

This has seen Blackberry signing autonomous vehicle partnerships with Baidu, Qualcomm and Jaguar within the past 12 months.

Further, the firm has also launched its Blackberry Jarvis cybersecurity software for autonomous vehicles, and unveiled its enterprise mobility and security solution, Blackberry Enterprise BRIDGE, in collaboration with Microsoft.


Featured Articles

Top 10 cybersecurity specialists in the US

As cyber attacks grow in frequency and become increasingly sophisticated, Business Chief looks at the top 10 cybersecurity specialists in the US.

Silicon Valley Bank collapse: How did we get here?

US authorities have stepped in to protect all Silicon Valley Bank customers following the second-largest bank failure in the country's history

Top 10 best new leadership books by women to read in 2023

To mark IWD, here’s our pick of the best new leadership books – all penned by impressive women at the forefront of the ever-evolving world of work

Eight of the best business leadership podcasts

Leadership & Strategy

CEO John Pagano, leading Saudi Arabia's Red Sea Global

Leadership & Strategy

Top 10 female CEOs according to Fortune’s Global 500 list

Leadership & Strategy