Branding in the Social Media Age (Infographic)

By Bizclik Editor

 

Market research platform AYTM surveyed 2,000 randomly-chosen Internet users about their social media habits and put together a comprehensive infographic that details the intricacies of branding in the social media age.

Some of AYTM's results were less than shocking; we all already know that Facebook is king of the social media jungle. Where the infographic is especially useful, however, is in analyzing the ways social media users interact within particular networks. 

For instance, while Facebook users are 1.5 times more likely to post only positive brand mentions in status updates, folks who use Twitter are 1.9 times more likely to post only positive tweets about brands. Overall, women tend to be kinder when posting things about brands across any social network.

Understanding trends in the social media realm is the key to success in the social media age. By keeping track of what your customers truly seek from your brand you have the tools to communicate with their desires and enhance your brand.

It's certainly helpful to know that 80 percent of AYTM respondents most want to hear from brands when they're offering coupons or other deals and that 36 percent want to receive them in short, concise updates on Facebook and Twitter.

See more results from AYTM's survey in the infographic below:

branding infographic.jpg

Share

Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital