Branding in the Social Media Age (Infographic)
Market research platform AYTM surveyed 2,000 randomly-chosen Internet users about their social media habits and put together a comprehensive infographic that details the intricacies of branding in the social media age.
Some of AYTM's results were less than shocking; we all already know that Facebook is king of the social media jungle. Where the infographic is especially useful, however, is in analyzing the ways social media users interact within particular networks.
For instance, while Facebook users are 1.5 times more likely to post only positive brand mentions in status updates, folks who use Twitter are 1.9 times more likely to post only positive tweets about brands. Overall, women tend to be kinder when posting things about brands across any social network.
Understanding trends in the social media realm is the key to success in the social media age. By keeping track of what your customers truly seek from your brand you have the tools to communicate with their desires and enhance your brand.
It's certainly helpful to know that 80 percent of AYTM respondents most want to hear from brands when they're offering coupons or other deals and that 36 percent want to receive them in short, concise updates on Facebook and Twitter.
See more results from AYTM's survey in the infographic below:
Dark Wolf: accelerating security for USAF
As a small company whose biggest customers are the Department of Defense and the Intelligence Community, Dark Wolf Solutions (Dark Wolf) is a triple-threat, specializing in Cybersecurity, Software and DevOps, and Management Solutions. Dark Wolf secures and tests cloud platforms, develops and deploys applications, and offers consultancy services performing system engineering, system integration, and mission support.
The break for Dark Wolf came when the Department of Defense decided to explore software factories. Rick Tossavainen, Dark Wolf’s CEO, thinks it was an inspired path for the DoD to take. “It was a really great decision,” he says, “Let’s pull our people together as part of this digital transformation and recreate what Silicon Valley startup firms typically have. Let’s get into commercial facilities where we have open windows and big whiteboards and just promote ideation and collaboration. And it creates this collaborative environment where people start creating things much more rapidly than before.”
It has been, Tossavainen says, “amazing to watch” and has energized the Federal Contracting Sector with an influx of new talent and improved working environments that foster creativity and innovative ways of approaching traditional problems.
“We originally started working with the US Air Force about three years ago. The problem was at the time you could develop all the software you wanted but you couldn’t get it into production – you had to go through the traditional assessment and authorization process. I talked to Lauren Knausenberger and she told me about Kessel Run and what eventually came out of this was the DoD’s first continuous ATO [Authority To Operate].”
The secret to Dark Wolf’s success – and its partnerships with USAF and Space Force – lies in a client-first attitude. “We’re not looking to maximise revenue,” Tossavainen explains. “We tell all of our employees, if you’re ever faced with an issue and you don’t know how to resolve it, and one solution is better for the customer and the second is better for Dark Wolf, you always do number one. We’ve just got to take care of our customers, and I look for other partners that want to do that. And let’s work together so that we can bring them the best answer we can.”
Rapid releases and constant evolution of software are common themes among USAF’s partners. Like many firms operating in the commercial and public sector spaces, Dark Wolf leads with a DevSecOps approach.
“Failure is tolerated,” says Tossavainen. “If it’s not going the right way in three months, let’s adjust. Let’s rapidly change course. And you can tell really quickly if something’s going to be successful or not, because they’re doing deployments multiple times a day – to the customer.”