May 19, 2020

Branding in the Social Media Age (Infographic)

Facebook
Twitter
Social Media
Infographics
Bizclik Editor
1 min
Branding in the Social Media Age (Infographic)

 

Market research platform AYTM surveyed 2,000 randomly-chosen Internet users about their social media habits and put together a comprehensive infographic that details the intricacies of branding in the social media age.

Some of AYTM's results were less than shocking; we all already know that Facebook is king of the social media jungle. Where the infographic is especially useful, however, is in analyzing the ways social media users interact within particular networks. 

For instance, while Facebook users are 1.5 times more likely to post only positive brand mentions in status updates, folks who use Twitter are 1.9 times more likely to post only positive tweets about brands. Overall, women tend to be kinder when posting things about brands across any social network.

Understanding trends in the social media realm is the key to success in the social media age. By keeping track of what your customers truly seek from your brand you have the tools to communicate with their desires and enhance your brand.

It's certainly helpful to know that 80 percent of AYTM respondents most want to hear from brands when they're offering coupons or other deals and that 36 percent want to receive them in short, concise updates on Facebook and Twitter.

See more results from AYTM's survey in the infographic below:

branding infographic.jpg

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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