Business apps to improve marketing efforts
By: Tristan Anwyn
Are your marketing efforts switched on to business apps?
These days, marketing isn't as simple as "selling the product." Your business needs marketing to forge connections, build trust and engage your customers. We live in a mobile world, and small businesses are starting to see that apps can be a vital go-to part of a successful marketing campaign.
With that in mind, what are some of the most useful apps out there for small businesses?
Laying the Groundwork
The best business apps don't only help you build your marketing campaign; they help you from the very start with the latest tips and industry information to keep you on top of your game.
Among those to turn to:
Mashable- Puts the latest social media and technology news at your fingertips. The Mashable app allows you to browse the latest news by tag or category, making it easy to find news that is relevant to your industry and needs.
iMarketer- Is ideal if you need to learn more about digital marketing. Videos from Google and LinkedIn's managers plus a stable of interesting articles on everything from SEO and email marketing to social media are bundled together in an easily accessible format.
QuickWin Digital Marketing- Offers the answers to 100 top digital marketing questions. The answers are categorized for ease of browsing and will help you figure out everything from Facebook and LinkedIn to how to make the most of digital marketing and online branding.
Building Your Campaign
Once you've done your research and created your message, you'll need to build your campaign. There are several apps that will help you do just that:
Tinderbox- This is designed to streamline the marketing process and ensure brand cohesion at all times. The app allows you to create an information bank of all the marketing materials that are central to your business, ensuring that every employee has access to all your brand information, all the time.
Crushpath- This is a quick and easy way to create short "pitch pages", which you can use to pitch your product or highlight a particular news item. Simply create your pitch, and then share it anywhere. Crushpath pages also show up in search results, which can increase your leads.
Engajer– This facilitates the creation of bite-sized videos with information about your brand and products. Visitors are directed to the videos most relevant to them, while engajer's rich feedback system allows you to see which messages are most successful.
Managing Your Campaign
Keeping track of statistics and interactions is a vital part of managing and refining your marketing campaigns.
Here are some apps that allow you to manage your campaign easily:
Analytics Pro- This is an on-the-go app for viewing and managing your Google Analytics no matter where you are. The data is easy to customize and covers everything from full color summary graphs to web behavior and traffic sources. Printing and exporting reports from your iPhone is quick and easy
Tweetdeck- This is a powerful app for managing your Twitter presence. Feeds and date can be arranged and filtered to sort out what you need from what you don't. Tweetdeck allows you to manage and track multiple accounts, track new tweets and mentions, and schedule tweets ready to go.
Improvely- This is a one-stop shop for all the metrics and data you need. improvely covers every aspect of your marketing campaigns from monitoring all your online advertising channels to tracking every lead and click from all over the web.
The ever-changing world of marketing can seem dizzying at times, but the fast pace brings with it innovations and ideas to help businesses of all sizes.
No matter what your marketing needs, apps like these make it easy to create and track responsive, engaging marketing campaigns with a few taps of the screen.
About the Author: Tristan Anwyn is an author who writes on subjects as diverse as health, marketing, Cecilia lbru, and SEO.
CGI: Driving local solutions with global expertise
Embrace digital transformation and infuse it with a spirit of agility, is the message to the public sector from Aleta Jeffress, CGI Senior Vice President Consulting Services.
“We partner with clients to drive value and innovation,” said Jeffress who has been working with the US City of Mesa, AZ on their digital journey for their local citizens.
Founded in 1976, CGI is one of the largest IT and business consulting services firms in the world. It is insights-driven and outcomes-based to help accelerate return on investments. CGI operates across 21 industries in 400 locations and provides scalable and sustainable services that are informed globally and delivered locally.
“We have expertise in developing and executing strategies to help companies transform their IT to align with the business through cloud strategies, application rationalization, modernization and outsourcing,” said Jeffress speaking from the Denver CGI offices.
“Digital change can be exhausting, but take the opportunity to embrace it and look for new opportunities,” said Jeffress who pointed out projects should have a sense of agility and specific focus on the end-user.
“This can be a big culture change for some clients but by making sure your implementations are not a big bang theory but you can take smaller chunks which you’re able to do over and over again as it's just going to continue to evolve,” she said.
Informed globally and delivered locally
Commenting on CGI’s partnership with the City of Mesa, Jeffress said: “We are providing a solution that has a lower cost of ownership and helps them streamline business processes and helps increase efficiency.
“The City sought a single source of truth for their ERP business processes. With CGI Advantage, they found a partner in their digital transformation journey with a configurable, unified solution that supports their HR, financial management, and performance budgeting business processes.
“With CGI Advantage, the City is working with a single source of truth that lowers total cost of ownership, streamlines business processes, and increases efficiency - additional benefits include:
• A decrease in customizations and staffing requirements resulting in faster upgrade cycles.
• Empowering HR resources to focus on strategic efforts by removing the need for manual and duplicate data entry.
• Increased accuracy with reporting.
• Process improvements shifting from customized or paper-based processes to automated processes.
• Increased pay transparency and accuracy by leveraging process improvements and configurable support
A trusted partner
“CGI is a company that focuses very intently and very intentionally on delivery - that is something that really sets us apart,” said Jeffress.
“We have an internal process where we meet with clients twice a year to ask a specific set of questions. How our clients answer those questions allows us to be sure we are aligned and can be a trusted partner with all of our clients.”
“As an international company, we can provide key resources when our clients need it in a very timely manner,” she said.
Reflecting on the challenges posed by COVID-19 Jeffress said there had been a true evolution in technology services.