May 19, 2020

Business Chief US - August Edition Out Now!

AI
Harry Menear
2 min
Business Chief US - August Edition Out Now!
Welcome to the July issue of Business Chief US...

Welcome to the July issue of Business Chief US.  

This month’s cover story features semiconductor giant Intel, a company driving an industry-wide digital transformation and mass migration to the cloud. Lisa Davis, Vice President of Digital Transformation and Scale Solutions, Enterprise and Government, in the Data Center Group at Intel, sits down with us to discuss the company’s own digital transformation from PC to data-centric, and the need for digital transformations to be both holistic and customer driven. 

Our leadership feature focuses on the ways in which changing consumer expectations and technological advancements are changing the face of the manufacturing industry. Victoria Holt, President and CEO of digital manufacturer Protolabs discusses the strategies the company is using to create and maintain its competitive advantage. “We're in a great position to help other manufacturers take a look at how they can take advantage of IT in their manufacturing processes,” Holt says.   

August’s City Focus features Los Angeles, California, taking a closer look at some of the startups working to solve the city’s real estate pain points. Our Top 10 breaks down the highest-paid CEOs in the country.  

Make sure to check out our in-depth, exclusive features on Armacell, Arizona State University, Avaya, the City of Phoenix, Dentsu Aegis Network, Four Winds Interactive, Gateway Mortgage Group, Lee Industrial Contracting, Prysmian Group, PwC, Riverside Networks, Steward Health Care and the University of Alabama at Birmingham.  

Read the full magazine here.  

If you have a story to tell, email [email protected] 

Enjoy the issue.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

NASCAR
Microsoft
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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