Business Chief US - May issue out now
Welcome to the May issue of Business Chief USA.
This month’s cover story features Sprint, the ‘comeback kid’ of the telecommunications industry. Laura Mullan speaks with Sprint CIO Scott Rice about the company’s ambitious five-year turnaround plan to cut costs, invests billions in its network and deliver a truly superior customer experience.
“In some ways, our past is really informing our future,” Rice reflects. “Sprint has a legacy of doing things not only to survive but to thrive. We’ve struggled for many years, so we knew that if we wanted to compete, we had to focus quickly on digitizing our applications. Our customers now experience better service through digitization, because they have more choice and it is much more convenient.”
Alliant Credit Union is a Chicago-headquartered not-for-profit financial cooperative with 450,000 members and over $11bn in assets. Business Chief sat down with CEO Dave Mooney to discuss the company’s digital transformation journey aimed at drawing in new customers, investing “heavily in both infrastructure and online and mobile banking services.”
This month’s City Focus explores Seattle, home to some of America’s largest tech conglomerates and some of its most vibrant tech startups. Featuring in the May issue’s Top Ten are the country’s leading business schools.
Don’t forget to check out our other in-depth features on Affinity Plus Federal Credit Union, Anheuser-Busch InBev, Vantage Drilling, Danone, TC Transcontinental and TE Connectivity.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”