Can Google+ Benefit Your Business?
By: Adam Groff
The answer is...YES, your business can benefit from Google+ in ways you probably aren’t even aware of. 0A bevy of companies are already discovering the benefits of Google+ by simply signing up for a free, yes free account.
So, what are some of the ways Google+ can help bring your business to new heights?
Chances are many of your customers already have a Google+ account and, with more and more people signing up everyday, the Google+ audience is rapidly growing.
Once your business account is setup, Google+ automatically suggests adding people to your circle you may already know. The more friend and business acquaintances your business has, the more your account and Google+ presence grows.
Use your Google+ business page to link back to your company’s own website or your company’s social media sites like Facebook fan pages and Twitter accounts. It’s quick, easy, effective, and is a quality form of linking.
Likewise, your Google+ profile is a great place to not only describe your business and include a mission statement, it’s also a prime location to include links to your company’s website and other relevant pages.
Share and Engage
With Google+, your company can share content while also engaging customers, other businesses, and general users. By sharing articles, videos, and photos important to your business, other users can rate each post and provide feedback that your company can actually respond to.
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Creating content for your company is a lot of work and Google+ allows your business to claim authorship of every word written.
Your Google+ business profile in combination with an authorship account will help your business in becoming an online authority that other Google+ users will follow.
As long as your business updates its status regularly and includes relevant topics and links, your company’s Google ranking will increase.
This betters search results and influences what searchers see when your business adds the +1 button to its content.
Any status updates or content posted to your Google+ business page are automatically indexed into your search results.
This means anybody in your Google+ network will instantly see what your business is up to.
Being indexed within local search results is especially important for small businesses and startups. With Google+ Local, when potential customers search for local products and services, they’ll see reviews and recommendations from current customers relating specifically to your business.
If Google+ plus isn’t making your business life easier, than surely the tools and widgets they offer will. As stated before, the +1 button makes it easier for customers to instantly connect to your Google+ business page.
Likewise, Google+ provides social reports that allow your business to track social media efforts, conversations, and the effectiveness of each and every post your business makes. And, with Google+ Do Share, you can schedule posts and updates to your business page ahead of time in case you have a busy week ahead.
So, as you can see, Google+ and the business world work seamlessly together to make your company and your life that much easier.
If you are using Google+ for your business, what have your experiences been to date?
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including technology, David Kiger, and social media.
Photo Credit: Design Taxi
CGI: Driving local solutions with global expertise
Embrace digital transformation and infuse it with a spirit of agility, is the message to the public sector from Aleta Jeffress, CGI Senior Vice President Consulting Services.
“We partner with clients to drive value and innovation,” said Jeffress who has been working with the US City of Mesa, AZ on their digital journey for their local citizens.
Founded in 1976, CGI is one of the largest IT and business consulting services firms in the world. It is insights-driven and outcomes-based to help accelerate return on investments. CGI operates across 21 industries in 400 locations and provides scalable and sustainable services that are informed globally and delivered locally.
“We have expertise in developing and executing strategies to help companies transform their IT to align with the business through cloud strategies, application rationalization, modernization and outsourcing,” said Jeffress speaking from the Denver CGI offices.
“Digital change can be exhausting, but take the opportunity to embrace it and look for new opportunities,” said Jeffress who pointed out projects should have a sense of agility and specific focus on the end-user.
“This can be a big culture change for some clients but by making sure your implementations are not a big bang theory but you can take smaller chunks which you’re able to do over and over again as it's just going to continue to evolve,” she said.
Informed globally and delivered locally
Commenting on CGI’s partnership with the City of Mesa, Jeffress said: “We are providing a solution that has a lower cost of ownership and helps them streamline business processes and helps increase efficiency.
“The City sought a single source of truth for their ERP business processes. With CGI Advantage, they found a partner in their digital transformation journey with a configurable, unified solution that supports their HR, financial management, and performance budgeting business processes.
“With CGI Advantage, the City is working with a single source of truth that lowers total cost of ownership, streamlines business processes, and increases efficiency - additional benefits include:
• A decrease in customizations and staffing requirements resulting in faster upgrade cycles.
• Empowering HR resources to focus on strategic efforts by removing the need for manual and duplicate data entry.
• Increased accuracy with reporting.
• Process improvements shifting from customized or paper-based processes to automated processes.
• Increased pay transparency and accuracy by leveraging process improvements and configurable support
A trusted partner
“CGI is a company that focuses very intently and very intentionally on delivery - that is something that really sets us apart,” said Jeffress.
“We have an internal process where we meet with clients twice a year to ask a specific set of questions. How our clients answer those questions allows us to be sure we are aligned and can be a trusted partner with all of our clients.”
“As an international company, we can provide key resources when our clients need it in a very timely manner,” she said.
Reflecting on the challenges posed by COVID-19 Jeffress said there had been a true evolution in technology services.