Canadian Businesses Proving to Be More Social
By: Tina Samuels
Canada has been a leader in social media adoption since 2001 when more than 40% off the nation's population had plugged in to Facebook or Twitter. By 2012 almost half of the population had joined and by 2014 it is estimated at current growth fully 53% of Canadians will be on social media.
With all of the people in Canada that have joined the social media frenzy, you'd assume that most businesses have, too. Well, that assumption would be incorrect.
Sure, many businesses have websites. However more people check businesses and their ratings through social networking than through static webpages. A website is still a great idea, people can find out all of the business or product information on a static website.
But social media allows businesses to interact with customers in a more personal way.
Let's look at who is doing it right in Canada.
Toronto Transit Commission
That's right, the Toronto Transit Commission or TTC is making use of social media. They're also doing it better than most.
Their regular website is social and encourages people to like or follow them on other networks. When there are delays or other transit information the TTC posts or tweets the information. Not only can commuters find out through social networks, the TTC offers SMS messaging. While waiting for a train commuters can text their destination to the TTC and receive a reply on when their next train will arrive.
This airline uses social networking to engage potential customers, communicate delays, and showcase discounts. Porter Airlines began in 2006 as an affordable airline and alternative to the bigger, well-known companies. The airline uses Twitter more than Facebook in order to put fast-paced information out for customers on the go.
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Do you love poutine? Maybe you've never heard of the Canadian comfort food.
Poutine is a very Canadian fare made up of french fries and cheese curds smothered in gravy. The dish is so popular that there are restaurants devoted to just poutine- Smoke's is one of them.
Unlike many Canadian businesses, Ryan Smolkin, the founder of Smoke's, decided to use social networking to its fullest. He has accounts across all social media platforms including YouTube, Facebook, Twitter, and Flickr.
Smoke's is well known for sharing discount menu items, events, and more on their Facebook and Twitter accounts. There's an annual poutine eating contest which is advertised on their Facebook landing page. People visiting the page can receive a free ticket and even free poutine for a 'like'.
More businesses have been encouraged by Canadian citizens that wonder why there isn't a move toward more social businesses.
Social media makes it easier for customers to interact with a company. Answers to questions, customer service in general is easier in real time. Not only that, social networking can be a very economical way to generate word of mouth advertising.
So, is your business getting it right when it comes to social media?
About the Author: Tina Samuels writes on billfloat, social media, and small business.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”