Canadian companies drawing success from Facebook
By: Angie Mansfield
Facebook still reigns supreme in the social media world, so it's no wonder so many companies are building their own pages on the site.
Your business page on Facebook can either be a lead generator...or a big flop, turning into a wasteland. The difference is in how you interact with your followers, and the value you provide with your content.
Here are a few companies that have scored big with their Facebook pages:
This theme park "gets" social media.
Canada's Wonderland posts regularly, with updates on events, special ticket prices and promotions, and other content. Through it all, the park creates a fun, interactive atmosphere on the page, encouraging followers to participate.
One example of this is the park's posts surrounding its Halloween Haunt event. The park has posted regular updates about the event; including a large map of the park grounds with notable areas highlighted, and fun behind-the-scenes trivia (they used more than 750 gallons of fog fluid to create the spooky atmosphere).
Canada's Wonderland employees also respond to customer inquiries on the page, ensuring that fans feel like they're being heard.
Retailer Roots Canada is another big Facebook success.
The company's clothing and accessories take center stage, with plenty of photos both with and without models.
Roots also posts frequent updates about promotions and discounts, drawing customers' attention to them with the use of large, bold photos and text.
Finally, the company does an excellent job of monitoring and responding to visitor comments -- one of the major requirements for building a successful page.
Nando's restaurant focuses on entertaining its visitors while promoting its products.
Using fun graphics, photos, and ads, Nando's keeps its name in front of customers and presents restaurant information in an engaging way.
The restaurant also runs contests on the page, and occasionally posts games (such as the 'Where's Barci?' feature, in which fans try to find the restaurant mascot in a crowded photo).
RBC Royal Bank
RBC Royal Bank is proud to show its community involvement on its Facebook page.
Through sponsored events such as We Day (an event for young Canadians, who earn their tickets through volunteering in their communities), the bank helps establish itself as a leader and a responsible company.
Their Facebook page is a hit, thanks to the bank's understanding of creating relationships and holding conversations with customers. They post polls and questions (such as a recent question about whether couples would consider opening a joint checking account), and then respond to customer comments.
By answering questions brought up by their polls, as well as quickly addressing customer concerns, RBC Royal Bank builds a strong connection that turns those customers into loyal fans.
These companies show that a successful company Facebook page is about more than promoting your own products.
In order to successfully turn it into a profitable tool for your business, you need to add value for your followers. That value can be in the form of education, entertainment, or just an easy method for contacting you.
Following the examples set by these Canadian companies, you can increase the odds of turning your own business page into another Facebook success.
About the Author: Freelance blogger Angie Mansfield covers a variety of subjects for small business owners. From business growth to marketing to business reputation management, her work will give you tips to keep your business running smoothly.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”