May 19, 2020

Canadian companies know why mobile coupons matter

Business
Canada
Marketing
Adam Groff
3 min
Canadian companies know why mobile coupons matter

Companies all across Canada are using mobile coupons to attract new customers and keep loyal ones coming back.

From discounts on specialty items to promotions on products and services, going mobile with coupons is a step in the right marketing direction.

With hand-held bargains in mind, here are a few ways Canadian businesses like yours are benefiting from mobile coupons:

Canada's Mobile Market

Major companies in Canada are quickly jumping on the mobile coupon train.

From Air Canada to Hertz of Canada to L.L. Bean Canada, companies of all sizes are using mobile coupons to keep their mobile customers in the mood to shop. Considering Canada's mobile market is on the rise, it's no surprise mobile coupons are taking off.

In fact, according to Catalyst Research, a whopping 55% of Canadians own a smartphone and use it regularly.

Of that percentage, 70% have searched for information on products while in-store shopping. Additionally, 32% of shoppers use their smartphone to compare prices while shopping.

A mobile environment like this is ripe for mobile coupons, which is why Canadian businesses are taking advantage of everything mobile coupons have to offer.

Building a Coupon Database

Mobile coupons are effective, but only if you know which coupons to offer.

So, the question is with the following article, what kind of mobile coupons do your customers want?

Well, by building a mobile coupon database, you can keep track of which customers respond to which coupons.

By tracking the coupon redemption histories of your customers, your business can get a better idea of the effectiveness of each offer.

With a coupon database, you can send coupons to customers who are most likely to redeem them and come up with new ways to make coupons more interesting to those customers who are less likely to redeem.

Increased In-Store Sales

Traditional coupons are old news, especially in this on-the-go day and age.

Mobile coupons on the other hand offer the anywhere deliverability that today's shoppers are looking for. With mobile coupons, your business can reach customers in the moment and in your store.

Even if they aren't planning on stopping in your store, a mobile coupon delivered at the right time might redirect customers to your business.

You can even send coupons that are only redeemable in-store, which increases both traffic and sales.

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Introducing the New and the Old

It's difficult to put new products and services in the spotlight. With mobile coupons, you can introduce new products by delivering new product promotions directly to your consumers' mobile devices.

Mobile coupons also help your business move products that maybe aren't selling.

By sending out mobile discounts on overstock items or products that didn't meet sales expectations the first time around, you can breathe new life into your stagnant inventory.

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Customer Loyalty

Canadian businesses just like yours are using mobile coupons to increase customer loyalty.

By sending exclusive coupons to regulars and one-time customers, you can increase customer retention and keep your main spenders coming back for more.

When it comes to customer outreach in Canada, mobile coupons are definitely finding their place.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including marketing and mobile technology

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Jun 11, 2021

Health Catalyst: An agile approach to healthcare data

Northwell Health
Health Catalyst
3 min
How to get the most out of your investment in data with Health Catalyst

 

Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.

Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.

This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.

Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.

Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.

Health Catalyst offers a solution in three parts:

Data Operating System

Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.

Analytics Applications

Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.

Services Expertise

World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.

The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:

  • Prepare.
  • Prevent.
  • Recover.
  • Plan.

“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.

Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients.  “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match. 

“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”

Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”

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