May 19, 2020

Canadian Oil Sands Community lambasted for ‘hot lesbians’ ad

Canada Oil Sands Community
Canada Oil Sands Community hot lesbians
Canada Oil Sands Community poster
Robbie Picard Canada Oil Sands Community
anna smith
2 min
Canadian Oil Sands Community lambasted for ‘hot lesbians’ ad

A poor advertising decision has backfired on Canada Oil Sands Community. A poster produced by the advocacy group featuring the lines “in Canada lesbians are considered hot! In Saudi Arabia if you’re a lesbian you die!” has been lambasted online.

“Why are we getting our oil from countries that don’t think lesbians are hot?! Choose equality! Choose Canadian oil!”, the online poster continues. The Canada Oil Sands Community is a spinoff group seeking to advocate for the beleaguered industry on social media. It’s founder Robbie Picard has been left surprised by the backlash.

“(We used) a random stock image, but the point was to draw attention to the bigger issue. I was surprised there was so much response to it,” he said.

“Why is it that we have such an issue supporting our own oil? Fighting amongst ourselves over pipeline approvals, yet we turn a blind eye to the mass massacre of gays and lesbians in Saudi Arabia? If you’re gay there, they will throw you out of a window. They will hang you,” he said.

If his goal was to draw attention to the differences between Saudi Arabia and Canada on LGBTQ issues, this is not the way to go about it, said Carla Bertsch, a lesbian social worker who works on gender and sexuality issues in Calgary.

“That message is lost in his advertisement. That message does not come out for me, this is just an advertisement that oversexualizes women,” she said, a member of Calgary Social Workers for Social Justice.

Picard was recently featured in an article in Alberta Oil magazine in which he discussed the diversity of the oil-driven boomtown.
 

Follow @BizReviewCANADA

Read the July 2016 issue of Business Review USA & Canada magazine

SOURCE: [The Globe and Mail]

Share article

Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

NASCAR
Microsoft
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

Share article