Canadians Rank 2nd in Online Video Viewing
With online video quickly becoming an essential medium for consumers to satisfy their information and entertainment needs, small businesses that fail to include it in their online marketing strategies will do so at their peril.
According to Canada Digital Future in Focus, Canadians spend more than 41 hours per month online on their desktop computers, representing the 2nd highest engagement across the globe. Canadians also rank 2nd worldwide in terms of monthly hours of video viewing.
The most popular technique of digital video advertisers in Canada in 2nd quarter 2014 was geotargeting.
In online marketing, geotargeting is a method of determining the location of a site’s visitor and delivering different content based on the visitor’s location. This targeting method was used by 62 percent of all ads served to target Canadian consumers in the 2nd quarter of 2014 (Source: statista.com).
Businesses that use video advertising are expected to:
- Improve Search Engine Optimization
- Improve Consumer Engagement
- Generate More Purchasing Activities
- Lower Bounce Rates by Providing a Visual Hook
The beauty of online video is the fact that number of visits and conversions can be tracked and measured.
This year Facebook, the social media network giant, challenged YouTube for a share of consumer views. With the increase in mobile video usage and faster mobile speed, consumers can now be reached no matter what device, medium or platform they use.
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Already a key factor in many businesses’ marketing strategy, the appeal of video marketing is expected to reach more brands in the next year.
By 2017, video will account for 69% of all consumer online traffic, according to Cisco. The increase in viral marketing means that it’s more vital than ever for your business to launch aggressively in 2015 into video advertising or risk losing out on potential online clients.
In 2014, the winner of the top 10 video ads in Canada was a video of people receiving special gifts from TD thanking them for being customers.
Below is the list of YouTube’s Top 10 Video Ads in Canada for 2014:
- Sometimes you just want to say thank you by TD Canada
- Budweiser Super Bowl XLVIII Commercial by Budweiser
- Always #LikeAGirl by Always
- FIRST KISS by Tatia PIlieva
- Dove: Patches by Dove
- Drogba vs. Messi: (Official full length version) by Turkish Airlines
- Most Shocking Second a Day Video by Save the Children UK
- evian Spider-Man - The Amazing Baby & me 2 by Evian
- Dear Kitten by Buzzfeed + Purina
- World's Toughest Job - Official Video by American Greetings
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”