May 19, 2020

CBS is set to create new Candy Crush TV Show

Glenn Geller
President
CBS Entertainment
Lionsgate Television
Catherine Rowell
2 min
CBS is set to create new Candy Crush TV Show

American television network CBS is set to create an hour long TV show based upon the popular Candy Crush Saga mobile gaming app. Originally released in 2012 by Swedish game company King, the puzzle game has amassed a revenue of over $500 million, with over 90 million players worldwide, becoming one of the most successful mobile games in the world.

The puzzle game enables users to select sweets in rows of three or more, mixing and matching in order to gain points, candies and ‘boosters’, as they go through the different levels, encountering various challenges through the game.

Glenn Geller, President, CBS Entertainment informed the Verge, “We have a very entrepreneurial culture at Lionsgate, so we look for awesome worldwide IP like Candy Crush and work together across divisions to bring it to fans on every platform possible.

Everyone who has played it knows that Candy Crush is an exciting, visual switcher game with great characters.”

Partnering with Lionsgate Television, King will work to ensure the development of the live-action gameshow, alongside Sebastian Knutsson, the creative developer of the original game and executive producer Matt Kunitz, who has been involved with games such as Fear Factor, Deal or No Deal, Wipeout and Treasure Hunters.

The new gameshow will involve teams who will compete upon large interactive game boards, utilising “next generation technology”, according to the game’s description, at which viewers at home will also be able to become involved in the games.

There is yet to be a named host, or news for when it will be officially be on air, but has had a mixed reaction off viewers so far.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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