Chevrolet honors MLK day with social media
Schools, banks and certain offices are closed today to observe Martin Luther King Jr. Day, but while Googlers are searching for inspiring Dr. Martin Luther King quotes from the “I Have a Dream” speech or if there are banks open on Martin Luther King Day, there are actually some American businesses who are straying from the stigma of marketing the day with their business to do some good this day.
Chevrolet has seamlessly integrated their brand with social media to tribute the King today with Big Fuel, the company’s social media agency. They have put together the MLK Reading Project, a digital platform designed to let Americans honor the King and his achievements. Chevy has encouraged fans to go to the site, http://www.chevymlk.com/, to leave videos of themselves recording his quotes and then sharing the audio with friends and family, and even strangers, across social media platforms.
The MLK Reading Project has also created 30-second videos with staged testimonials from average Americans applying his quotes to their life, such as “The time is always right to do what is right” and “Faith is taking the first step even when you don’t see the whole staircase.”
Viewers are inspired to “Awaken his spirit in all of us” and information about the Martin Luther King Jr. National Memorial opening August 2011 in Washington D.C. is also provided by support from the GM Foundation.
Google has also commemorated the holiday today by creating an image of children playing hopscotch to create an image of unity across the nation and world.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.