Chevrolet honors MLK day with social media
Schools, banks and certain offices are closed today to observe Martin Luther King Jr. Day, but while Googlers are searching for inspiring Dr. Martin Luther King quotes from the “I Have a Dream” speech or if there are banks open on Martin Luther King Day, there are actually some American businesses who are straying from the stigma of marketing the day with their business to do some good this day.
Chevrolet has seamlessly integrated their brand with social media to tribute the King today with Big Fuel, the company’s social media agency. They have put together the MLK Reading Project, a digital platform designed to let Americans honor the King and his achievements. Chevy has encouraged fans to go to the site, http://www.chevymlk.com/, to leave videos of themselves recording his quotes and then sharing the audio with friends and family, and even strangers, across social media platforms.
The MLK Reading Project has also created 30-second videos with staged testimonials from average Americans applying his quotes to their life, such as “The time is always right to do what is right” and “Faith is taking the first step even when you don’t see the whole staircase.”
Viewers are inspired to “Awaken his spirit in all of us” and information about the Martin Luther King Jr. National Memorial opening August 2011 in Washington D.C. is also provided by support from the GM Foundation.
Google has also commemorated the holiday today by creating an image of children playing hopscotch to create an image of unity across the nation and world.
Dark Wolf: accelerating security for USAF
As a small company whose biggest customers are the Department of Defense and the Intelligence Community, Dark Wolf Solutions (Dark Wolf) is a triple-threat, specializing in Cybersecurity, Software and DevOps, and Management Solutions. Dark Wolf secures and tests cloud platforms, develops and deploys applications, and offers consultancy services performing system engineering, system integration, and mission support.
The break for Dark Wolf came when the Department of Defense decided to explore software factories. Rick Tossavainen, Dark Wolf’s CEO, thinks it was an inspired path for the DoD to take. “It was a really great decision,” he says, “Let’s pull our people together as part of this digital transformation and recreate what Silicon Valley startup firms typically have. Let’s get into commercial facilities where we have open windows and big whiteboards and just promote ideation and collaboration. And it creates this collaborative environment where people start creating things much more rapidly than before.”
It has been, Tossavainen says, “amazing to watch” and has energized the Federal Contracting Sector with an influx of new talent and improved working environments that foster creativity and innovative ways of approaching traditional problems.
“We originally started working with the US Air Force about three years ago. The problem was at the time you could develop all the software you wanted but you couldn’t get it into production – you had to go through the traditional assessment and authorization process. I talked to Lauren Knausenberger and she told me about Kessel Run and what eventually came out of this was the DoD’s first continuous ATO [Authority To Operate].”
The secret to Dark Wolf’s success – and its partnerships with USAF and Space Force – lies in a client-first attitude. “We’re not looking to maximise revenue,” Tossavainen explains. “We tell all of our employees, if you’re ever faced with an issue and you don’t know how to resolve it, and one solution is better for the customer and the second is better for Dark Wolf, you always do number one. We’ve just got to take care of our customers, and I look for other partners that want to do that. And let’s work together so that we can bring them the best answer we can.”
Rapid releases and constant evolution of software are common themes among USAF’s partners. Like many firms operating in the commercial and public sector spaces, Dark Wolf leads with a DevSecOps approach.
“Failure is tolerated,” says Tossavainen. “If it’s not going the right way in three months, let’s adjust. Let’s rapidly change course. And you can tell really quickly if something’s going to be successful or not, because they’re doing deployments multiple times a day – to the customer.”