Is Coca Cola donation to Philippines a publicity stunt?
International drinks powerhouse Coca Cola has announced that it will not be spending any money on advertising from November onwards. Instead, the firm will be donating that money to relief efforts in the Philippines following the devastation caused by Typhoon Haiyan.
On Tuesday 26th November, the company made an announcement, which read: “Any committed advertising space will be redirected to the relief and rebuilding efforts for the people in Visayas.”
Furthermore, the company has already donated a staggering $2.5 million in cash, $600,000 in bottled water and $1 million through the American National Red Cross.
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“We have a long-standing commitment to extend aid to our affected associates and their families, as well as for our communities locally,” said Juan Ramon Felix, Asia Division Director, Coca Cola FEMSA, “and with our unique capacity to lend a helping hand to these communities, we will ensure that we will continue to provide support through this difficult time.”
Goodwill leads to good return on investment
News of Coca Cola’s goodwill has taken the online world by storm, with hundreds of news outlets reporting its donation and thousands of people spreading the word on social networks. The overwhelming response has been one of praise for the multi-national brand, however some critics have spoken out against the move, calling it a publicity stunt in and of itself.
The fact that Coca Cola has given a generous donation to such a worthy cause is bound to earn brownie points from customers. There is an overwhelming consensus among consumers, that large companies that do not ‘give back’ are not worth supporting, so why has this donation caused some backlash for the brand?
One Reddit user said: “It is still an advertising move. People will find out what they did, think they are a better company because of it, and buy their product to support it. As great as it is it still gives them advertising.”
The donation will help re-build homes and could potentially save lives, but it this a publicity stunt rather than a selfless act of kindness extended to people in need? Should we promote companies for donating money for their own gains?
I would argue that any donation to help others is worthy of praise – or at least worth supporting, whether the brand receives publicity as a result or not. There are plenty of multi-nationals not donating and I know where I would rather see my money spent.
We talk about the importance of having a social conscience and Coca Cola has demonstrated that it does possess one. The majority of commentary has been positive for the brand so it just goes to prove that ethical business goes a long way towards gaining favor in the eyes of your potential consumers.
We would love to hear what you think about the donation by Coca Coal. A self serving publicity stunt or a worthy donation to a good cause? Join the discussion on our Facebook page.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.