December issue of Business Chief - now live!
The latest US edition of Business Chief is now live!
“These are unprecedented and exciting times, an era in which the very fabric of human living is being reimagined and redefined every day by the ways in which humans now get to interact with the ‘things’ around them.”
Helping guide the digital business revolution through these unprecedented and exciting times is Accenture. With an industry-leading management consulting staff and agile technological solutions, Accenture is a leading force in its field.
For our cover story this month, we hear from Accenture’s CTO and Global Technology Leader of the Industrial sector, Tilak Mitra, about Industry X.0. He sets out how this new framework underpins the digital reinvention of industry, through which organizations leverage advanced digital technologies to transform their core business operations. This month also features insights from T-Mobile, Petal MD, Microsoft Canada and Nordex North America.
Elsewhere, we have exclusive content from Aerojet Rocketdyne, Bray International, Brown-Forman and Ross Video. Plus, interviews with Collabera and Swedish Mining Automation Group.
We also catch up with Daniel Grubbs, Managing Director of the PepsiCo Venture Group, to find out how, as food and beverage companies scramble to cut through the noise, PepsiCo Ventures is giving startups the support they need.
From promoting snappy slogans and helping entrepreneurs and small businesses thrive, self-expression company Spreadshirt made its name as a European T-shirt printer. Now it is fast becoming a diverse, global entity. Business Chief speaks with CEO Philip Rooke about exploring new markets while maintaining efficiency and Spreadshirt’s customer-centric vision.
This month’s issue also zooms in on San Diego for our City Focus and we have ranked the Top 10 US car manufacturers.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.