May 19, 2020

Discover the importance of marketing with Lay’s Potato Chip contest

Marketing
Canada
United States
Lay's
Cutter Slagle
3 min
Discover the importance of marketing with Lay’s Potato Chip contest

Originally reported by our sister brand Business Review Canada, the Lay’s Do Us a Flavor contest is slowly coming to an end; the official winner will be chosen at the end of October.

Because this contest has been quite popular for the chip factory, we’re taking a look at how important it is to not only market your product, but also pursue new and inventive techniques to get consumers interested in what you have to offer.

RELATED TOPIC: Top 10: US food and beverage manufacturers of 2015

Four finalists have been chosen in the United States chip contest: Greektown Gyro, West Coast Truffle Fries, Southern Biscuits and Gravy and New York Reuben. The winner who receives the most votes will receive the $1 million grand prize.

This contest is important for several different reasons, whether or not your particular business is food-related.

For starters, the contest takes place in the United States and Canada, proving that both countries have a large audience interested in this type of marketing campaign.

Second, Lay’s is effectively showing just how significant marketing is to a company, as well as how pursuing new and innovating marketing techniques can really get consumers excited about a product. Lay’s is doing something right and people are taking notice.

Whether or not you’re personally interested in one of these new flavors, it’s still fun to follow the contest, vote and predict who will win.

Lay’s also keeps traditional consumers happy, with its Classic, Honey Barbecue and Salt & Vinegar chips always available.

To further show just how important marketing truly is, we’ve put together a list of different ways in which your business can benefit from various advertising and promoting efforts.

Do you want your business to grow?

When you appropriately market your business, your hard work can often:

  • Create consumer preference for your brand
  • Increase in sales and profits
  • Provide the business with focus and direction by identifying the best opportunities worth pursuing
  • Save the company time and money
  • Attract the right employees
  • Support the overall business objective(s)
  • Serve as a foundation for all of your communication campaigns
  • Identify the tools that the company can use to fight off competition and gain market share

Don’t be afraid to have fun with your marketing techniques—think outside of the box. You want to attract new customers, but still please your old ones. Therefore, come up with three or four different ideas, and then determine which one (and why) will best benefit your business.

RELATED TOPIC: Shock Top partners with IndieGogo and NGOs for California drought relief

For the latest news regarding the food industry, visit our sister brand Food, Drink & Franchise.  

[SOURCE: Dousaflavor.com and branduniq.com

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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