May 19, 2020

Disney Cutting Junk-Food Ads & Promoting Healthier Food

Michelle Obama
advertising
Bob Iger
Mickey Check
Bizclik Editor
2 min
Disney Cutting Junk-Food Ads & Promoting Healthier Food

 

Walt Disney Co, the media giant that owns the ABC-TV network and several cable channels, has announced that it will no longer accept some junk-food advertising on its children’s programming outlets. The company will launch its own “Mickey Check” label to promote nutritious, approved foods.

The plan, announced by Disney CEO Bob Iger and First Lady Michelle Obama in Washington Tuesday, will be in full effect by 2015.

"With this new initiative, Disney is doing what no major media company has ever done before in the US--and what I hope every company will do going forward," Obama said.

Statistics show that nearly one-third of children in the US are either overweight or obese and junk-food marketing has been linked to childhood obesity by the Institute of Medicine.

Disney has been making moves to disassociate its brand with bad nutrition since 2006, when it introduced voluntary guidelines to prohibit licensing of its characters for foods that do not meet minimum nutrition requirements.

“We’re taking the next important step forward by setting new food advertising standards for kids,” said Iger in a statement. “The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives.”

The new plan includes cutting junk-food advertising during children’s programming and on websites intended for children, based on guidelines that set limits on the number of calories and amount of fat and added sugar in foods.

“Disney’s announcement is welcome news to parents and health experts concerned about childhood obesity and nutrition,” said Margo Wootan, nutrition policy director at the Center for Science in the Public Interest. “This puts Disney ahead of the pack of media outlets and should be a wake-up call to Nickelodeon and Cartoon Network to do the same.”

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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