Disney's Moana highlights the brand's Smart-Packaging Initiative
Disney has become one of the well-known brands throughout the world, at which they have launched their Smart-Packaging Initiative (SPI) to lead the way in encouraging further businesses to find alternatives which utilise recyclable materials.
The company became the first within the toy industry to adopt such an ‘environmentally friendly’ stance towards their packaging, which took approximately six years to develop. Adam Gendell, Sustainable Packaging Coalition Associate Director told Toy & Hobby Retailer, “Disney is rising to the challenge by reinventing its long-standing practices to set a new standard across its industry that is not only more sustainable but that will inform what generations of children will expect of packaging and its environmental impact.”
Other large toy companies, such as Mattel and the Lego Group are beginning to utilise smart packaging created by Disney, who partnered with the Sustainable Packaging Coalition to ensure any sustainable packaging would incorporate maximum environmental benefits with regards to recycling and long-term performance, whilst reducing overall costs.
Candela Montero, Director, Corporate Citizenship, Disney Consumer Products and Interactive Media, informed Forbes, “One of the most exciting features of the SPI is that it provides dynamic design guidance that helps reduce a package’s impact over its entire lifecycle. We’re thrilled that the SPI is being embraced by our partners and the industry, and believe its potential to make toy packaging better for the environment—and easier for parents—is huge.”
The release of Walt Disney Animation Studios new film Moana has bought Disney’s achievements to light, with the launch of the Moana doll, where the packaging used is 70 percent recycled materials and utilises inks which are vegetable based. All non-environmentally friendly adhesives have also been eliminated, with the eradication of any glue sticking materials which would go against environmental objectives.
The packaging for the Moana doll also appeals to children, where it can be transformed into a boat, making the process increasingly enjoyable for consumers. Luis Fernandez, Senior Vice President, Central Creative, Disney Consumer Products and Interactive Media said, “Everything at Disney starts with storytelling, even our toy packaging. By combining Disney magic and our smart packaging principles, we created a package that's not only better for the environment, but also a way to continue Moana’s story.”
Image source: Flickr - Melissa Hillier
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Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.