May 19, 2020

Does My Business Need Twitter?

customer service
social media marketing
Twitter marketing
Bizclik Editor
3 min
Does My Business Need Twitter?

The May edition of The Business Review North America is now live!

By: Amy Morin

Many small business owners wonder whether or not they really need a Twitter account.

Twitter can be a great way to attract new customers and retain current customers without spending a dime.

Attract Customers

Setting up a Twitter account can help people discover your business. Set up a profile that showcases what your business is all about.

Twitter can help customers who are specifically doing research on your business. Perhaps they’ve heard about you and want to see what you’re all about. They might check out Twitter to see if you have an account.

It can also help you attract people who are looking for a product or service without a specific company in mind. Use keywords to attract those people to your Twitter account.

Connect with Other People

Twitter can be a great way to connect and network with important people. Join conversations with other businesses and you’re likely to attract some new customers.

Twitter can also be a great way to spy on your competitors. See who they’re talking to, what their tweets look like and check out how they’re using Twitter for their business.

See What People are Saying About Your Business

Twitter can be a great way to gain a lot of word of mouth publicity. If customers like your business or service, they’re likely to tell people about it.

Keeping an eye out for what people are saying about you can also be helpful if you’re getting some negative publicity. If you’re receiving complaints or less than favorable reviews, use Twitter to reach out to customers and do some damage control.

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Provide Customer Service

Many companies these days are using Twitter for customer service. Customers may not have time to pick up the phone to call with a question, but they may have a minute for a quick tweet.

Respond to questions and comments quickly and you’ll likely get some satisfied customers.

Promote Your Blog

Twitter can be a great way to promote your other social media accounts. Tweet links to your blog, your Facebook page or even YouTube videos.

Twitter can drive a lot of traffic to your website as well. Ask engaging questions and provide customers with a short teaser that will make them curious enough to click on the link.

Connect with Local People

If you own a small business that only serves your local community, consider using Twitter as a tool to connect with people within the town.

Send out relevant tweets that help you connect with other local business owners and customers.

Monitor News and Trends

Twitter can help you stay up on your industry’s current news and trends. Follow important people in the small business world and use keywords to find information on the latest real-time news.

Even if you don’t plan to tweet regularly, consider setting up a Twitter account.

It’s a great way for people to discover your business and it can be a great research tool for you to learn about the market for your business.

About the Author: Amy Morin writes about psychology, business and successful business owners such as Steve Wynn.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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