Does Your Business Really Need a Google+ Page?
Several large companies have already set up their Google+ pages, including Toyota, Pepsi and even the Muppets, but that doesn’t mean you should join them.
Don’t get us wrong—we’re die-hard advocates for the use of social media to maximize exposure, but the bottom line is, if you’re going to use Google+ for your brand, it’s best to be sure that you can use it well and build your presence quickly.
It’s no secret that in terms of sheer number of users, Google+ is ranked last after Facebook, Twitter and LinkedIn. The most followed person on Google+ is, amusingly enough, Mark Zuckerberg, who has racked up around 570,000 followers. Facebook’s top profile belongs to rapper Eminem, who boasts over 48 million fans. While it’s true that Google+ is still building momentum and the addition of pages may bolster growth, if your audience is not actively using Google+ to build connections, it may be more beneficial for you to focus on the sites they are using.
One clear advantage Google+ has over other networks is its capabilities with rich media content. Images, animated GIFs and video look great on Google+, but if your business cannot make the most of those tools, your audience on that site won’t be engaged and again, you’re better off sticking with Twitter or Facebook.
It’s also important to note that Google+ pages are a bit limited when compared to Google+ profiles for individuals. Some of the limitations make perfect sense—like the fact that pages are public by default and cannot add people top circles until the page is first added or mentioned—but others seem less logical. Currently, Google+ pages cannot +1 other pages on Google or throughout the Web and do not get notifications when others have interacted with the page.
Here’s an excellent infographic created by IdentyMe that can help you determine whether or not your audience can be found on Google+:
To create a Google+ page for your business, go to http://plus.google.com/pages/create.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.