May 19, 2020

Does your company's mobile app need a jumpstart?

Canadian Wireless Telecommunications Association
Adam Groff
3 min
Does your company's mobile app need a jumpstart?

If your company is having trouble spreading the word about its new mobile app, then SMS marketing might just be the answer.

SMS marketing is a great way to increase customer outreach and spread the word about new products and services.

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With text message marketing in mind, here are just a few ways SMS can help jumpstart your mobile app:

SMS and Canadian companies

Text message marketing is taking off like never before and Canadian companies just like yours are going along for the ride.

In fact, according to a study by the Canadian Wireless Telecommunications Association, smartphone usage is at an all-time high in the country with 73% penetration.

In addition, an estimated 200 million Canadians send and receive texts each day.

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With wireless revenues in the country exceeding $20 billion, there's no better way to put your new app in the mobile spotlight than with an engaging SMS marketing campaign.

Using mobile to promote mobile

As the following article looks at, if you're wondering how SMS marketing can jumpstart your mobile app, think of it in terms of one mobile platform promoting another. Using text messages to get the word out about your new mobile app is a natural marketing progression.

When recipients receive your text, it means they are already using their mobile devices. This makes it more likely that interested parties will immediately "opt-in" to your new app.

Whether your app is free or comes with a download fee, the immediacy of mobile SMS campaigning will increase conversions.

Spreading the word with ease

Unlike traditional time-consuming marketing, SMS marketing is quick and easy. In fact, you can base your entire campaign on a 5 to 6 digit short code and an engaging sentence.

When you're able to go live with your marketing campaigns faster, it gives your new app the opportunity to reach more people.

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Speaking of reaching more people, the mobile market in Canada is huge and it's only getting bigger. This spells opportunity for your app or anything else your business wants to promote via SMS.

Promoting referral programs

Once recipients download your app and realize how great it is, you can use SMS to get them to do your marketing for you. That's right, you can text message your current app customers and as them to share your app with their friends through a referral program.

You'll want to give your app customers something in return for their referrals, but that's well worth the word-of-mouth marketing.

You can ask customers to share a short code with their friends that links to your new app download and, in return, you can give them a discount on future purchases.

App trial period

More and more app developers are introducing free trial periods on their new apps and your business can do the same.

By promoting your trial period via SMS, you can increase interest in your new app. Linking directly to the trial download through your SMS marketing will increase participation and conversions as well.

When you're ready to give your new app a solid jumpstart, remember the advantages of SMS.

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including text message marketing and mobile technology.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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