Facebook Finally Launches Hashtags
Facebook has joined the #hashtag revolution.
The social networking site said it will begin to roll out the feature on its network, making it easier for users and advertisers to find hot spots of user activity around specific events or topics.
The feature, which was made popular by Twitter to add context and shared interested to tweets, will make searching easier and more intuitive. Over the next few weeks all Facebook users will be able to include a hashtagged phrase in their posts and then watch it become clickable. The company is rolling out hashtags to roughly 20 percent of its users, with a full global launch expected in the coming weeks. When a hashtag is included in a post, clicking on it will pop out a feed that aggregates others posts that have been tagged with the same phrase.
The search bar at the top of the Facebook homepage will also allow users to look for hashtags, and hashtags on Facebook will also tie into those from other services such as instagram, Tumblr, Pinterest and Twitter.
“Between 88 and 100 million Americans log into Facebook every night during prime time TV hours, which represents a significant opportunity for broadcasters, advertisers and our other partners,” Justin Osofsky, director, platform partnerships and operations at Facebook, said in a blog post. A recent episode of the Game of Thrones series on HBO generated 1.5 million mentions on Facebook he said.
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Whether conversations about events on Facebook will have the same level of activity and comments as on Twitter is not clear. Unlike tweets, which are public and viewable to all users, most comments posted on Facebook are only viewable to a user’s circle of friends.
While Twitter popularized the method of tagging content, it wasn’t actually Twitter that invented the hashtag. The idea was actually invented in August 2007 by Chris Messina, now a user experience designer on Google Plus. His idea was to create a place to group different tweets and he proposed the idea of using the “#” symbol.
The new feature on Facebook is one of several in the pipeline expected from the social network in coming weeks.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.