Facebook's smear campaign against Google social network fails
It seems that all is not well in the Silicon Valley. It’s been unveiled that Facebook hired notable PR firm Burson-Marsteller to pitch anti-Google stories to news media to plant little negative nuggets and claims that Google was invading people’s privacy. Well, we already know that, don’t we? Apparently, the PR firm was also offering a blogger to write Google-hating opinion pieces, which it promised it could place in outlets like The Washington Post and The Huffington Post, according to The Daily Beast. A blogger turned down the offer and has since posted the emails that the firm sent him. At the time, no one knew who Burson-Marsteller’s client was, until a Facebook spokesman confirmed it on Wednesday night.
The Facebook spokesman says it hired the firm because it was under the impression that Google is doing things in social networking that raises privacy concerns and because Facebook resents Google’s attempt to use the social media site’s data in its own social networking service, called the Social Circle, The Daily Beast writes. The new social media site would allow Gmail account holders to see information about their friends and the friends of their friends, which Google calls “secondary connections.”
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Some blurbs from Burson’s pitch says that Social Circle was “designed to scrape private data and build deeply personal dossiers on millions of users—in a direct and flagrant violation of [Google's] agreement with the FTC.” It also says “The American people must be made aware of the now immediate intrusions into their deeply personal lives Google is cataloging and broadcasting every minute of every day—without their permission.”
Major news outlets and reporters had to give this pitch a second look-over and soon realized that this PR campaign looked a bit iffy. Now Facebook is under the microscope again for its shady campaign. We can imagine that Facebook and Burson-Marsteller are walking with their tails between their legs today. So much for an innovative PR campaign.
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”