Five Keys to Better Content Marketing
By: Adam Groff
Content marketing has been around in one form or another ever since billboards became part of big city skylines.
A lot has changed since then and with the Internet, content marketing is something else entirely. Nowadays, your marketing efforts have an onslaught of other content to compete with in order to grab a customer’s attention.
In order to get your marketing to stand out like a big, attention-grabbing billboard on computer screens everywhere, here are five ways to better your business’s content marketing strategies:
1. Go Viral
Simply put, going viral happens overnight.
But, if you think uploading just any old marketing video will get you viral status, think again. A viral marketing campaign must be engaging, original, creative, and reach a wide audience, which takes time and effort.
Once you’ve created a stellar marketing video, you have to get it out there to your audience. Sites like YouTube and Vimeo are great places to start because they have massive built-in audiences. And, if your video is professional and captivating, you might just be rewarded with a viral amount of views and traffic to your site.
2. Create Quality Content
It’s common sense, but many businesses still seem to forget – in order for content marketing to be effective, the content itself must be high quality.
Customers are looking for content that’s original, informative, and unlike anything else on the Internet.
Look at it this way: your marketing is only as good as your content. So, write attention-grabbing content that not only sells your brand, but also keeps current customers engaged while generating future leads.
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3. Manage Your Content
In keeping with the idea of quality content, managing content is also a crucial step in marketing. Having a ton of fresh content is one thing, but moving that content across the Internet to the right places is another.
In other words, if your business doesn’t know where its content lives, it won’t know which audience it’s reaching. A great way to stay on top of your business’s marketing attempts is by tracking inbound and outbound links within the marketing campaigns so you know which customers you’re reaching and where.
4. Get Social
Content marketing through social media is on every business’s strategy list, so it probably goes without saying.
But, to hammer the point home a little further, any business that wants to take online content marketing seriously must use social media.
Social media sites like Facebook and Twitter are an ever-present part of society and businesses that go the social route will gain their customer’s trust that much faster. Starting a Facebook fan page or tweeting on a regular basis will create a bond between your business and your audience.
5. Give Out Personalized Freebies
Customers love freebies; not only do freebies give customers an incentive to visit your website, they literally help sell your brand.
Offer your customers a little something in the form of a discount or buy one, get one through your content marketing.
And, while you’re at it, make your special offers even more special by personalizing the content. Not every sentence has to have individual customers in mind, but content that includes the name of your customer looks a lot better than “Dear Valued Customer.”
By following just a few of the tips above, your business’s content marketing can stand out among the rest and draw attention better than any billboard ever will.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including personal health, time tracking software, and business marketing.
Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.