Five Keys to Better Content Marketing
By: Adam Groff
Content marketing has been around in one form or another ever since billboards became part of big city skylines.
A lot has changed since then and with the Internet, content marketing is something else entirely. Nowadays, your marketing efforts have an onslaught of other content to compete with in order to grab a customer’s attention.
In order to get your marketing to stand out like a big, attention-grabbing billboard on computer screens everywhere, here are five ways to better your business’s content marketing strategies:
1. Go Viral
Simply put, going viral happens overnight.
But, if you think uploading just any old marketing video will get you viral status, think again. A viral marketing campaign must be engaging, original, creative, and reach a wide audience, which takes time and effort.
Once you’ve created a stellar marketing video, you have to get it out there to your audience. Sites like YouTube and Vimeo are great places to start because they have massive built-in audiences. And, if your video is professional and captivating, you might just be rewarded with a viral amount of views and traffic to your site.
2. Create Quality Content
It’s common sense, but many businesses still seem to forget – in order for content marketing to be effective, the content itself must be high quality.
Customers are looking for content that’s original, informative, and unlike anything else on the Internet.
Look at it this way: your marketing is only as good as your content. So, write attention-grabbing content that not only sells your brand, but also keeps current customers engaged while generating future leads.
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3. Manage Your Content
In keeping with the idea of quality content, managing content is also a crucial step in marketing. Having a ton of fresh content is one thing, but moving that content across the Internet to the right places is another.
In other words, if your business doesn’t know where its content lives, it won’t know which audience it’s reaching. A great way to stay on top of your business’s marketing attempts is by tracking inbound and outbound links within the marketing campaigns so you know which customers you’re reaching and where.
4. Get Social
Content marketing through social media is on every business’s strategy list, so it probably goes without saying.
But, to hammer the point home a little further, any business that wants to take online content marketing seriously must use social media.
Social media sites like Facebook and Twitter are an ever-present part of society and businesses that go the social route will gain their customer’s trust that much faster. Starting a Facebook fan page or tweeting on a regular basis will create a bond between your business and your audience.
5. Give Out Personalized Freebies
Customers love freebies; not only do freebies give customers an incentive to visit your website, they literally help sell your brand.
Offer your customers a little something in the form of a discount or buy one, get one through your content marketing.
And, while you’re at it, make your special offers even more special by personalizing the content. Not every sentence has to have individual customers in mind, but content that includes the name of your customer looks a lot better than “Dear Valued Customer.”
By following just a few of the tips above, your business’s content marketing can stand out among the rest and draw attention better than any billboard ever will.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including personal health, time tracking software, and business marketing.
How AWS helps NASCAR delight its fans
AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”
AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”
Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”
Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”
Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”