May 19, 2020

Five Reasons Your Small Business Needs to Attend Trade Shows

small business
tina samuels
trade shows
small business marketing
Bizclik Editor
3 min
Five Reasons Your Small Business Needs to Attend Trade Shows

By: Tina Samuels 

There are some people that with think with the advent of the internet there is no reason to attend trade shows. This couldn't be further from the truth.

Trade shows are just as relevant as they ever were, perhaps more so. Social networking is just as important in a face to face setting.

Let's look at five reasons your small business needs to make an appearance at trade shows.


As stated above, networking at a trade show is the number one reason for going to a trade show.

Every person at the show is likely to be interested in your business, surely more there than anywhere else at any time. Not only will the attendees be interested, but often the people working the show. Others that are set up may wish to learn more, you could even forge partnerships!

Making new partners will help you expand your business. You may not join forces with another company in your niche, but you could meet another small business that offers a service or a product that will enhance your own.


Face it, though you may know everything there is to know about your particular product or service, you can learn more about anything.

You can find out more about sales avenues, service issuance, and customer service by talking with others at trade shows. You can learn from professionals and experts that speak at trade shows. By paying attention to what the experts tell you or by learning about new strides in your business niche, you might just find yourself ahead of your competitors.

You can always learn something new and even if the new stride isn't in your niche it may be on a new technology that you can integrate into your product or service, making you the first in your field to do so.

Read related content:

Word of Mouth:

Word of mouth advertising is the pinnacle of advertising. What every company aims for is for people to tell others about them, have one of those people buy or use their product, and then tell more people.

The chain of advertising when spread by word of mouth is unending. Most people that visit a trade show will tell others about the product or service that caught their attention – often to six people or more according to one study. The Center for Exhibition Industry Research offers much information on how trade shows can impact your word of mouth advertising.


When your small business attends a trade show you are not just networking, you're putting a face and name to the product or service you're promoting.

Billy Mays was a household name – he was the reason OxyClean made such a memorable product. Billy Mays and others like him were present at trade shows. When we think of products like ShamWow or OxyClean we see the people selling them to us. These personalities are first seen at trade shows, then television.

Your product or service might just end up as memorable thanks to putting a personality to the product.

About the Author: Tina Samuels writes on small business management 101 and other topics.

Image Credit

Share article

Jun 11, 2021

Health Catalyst: An agile approach to healthcare data

Northwell Health
Health Catalyst
3 min
How to get the most out of your investment in data with Health Catalyst


Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.

Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.

This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.

Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.

Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.

Health Catalyst offers a solution in three parts:

Data Operating System

Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.

Analytics Applications

Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.

Services Expertise

World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.

The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:

  • Prepare.
  • Prevent.
  • Recover.
  • Plan.

“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.

Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients.  “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match. 

“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”

Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”

Share article