Five Social Media Must-Dos for 2012
Written by Carolyn Martin
Connecting through Social Media is all about highlighting who you are and creating a picture for others to be able to see more of you than your job title. People connect with people through common ground. The way they learn whether you’re in alignment is by learning about your character, passion, hot buttons, causes, and your life’s extension. Your social profiles paint those pictures of yourself, your business, and your staff.
1. Profile Pictures: On LinkedIn, you want your picture to represent what you do for a living. Take the time to have your photo taken. On Facebook, a casual photo that displays your passion is perfectly acceptable. On Twitter, you’re like a broadcaster serving up news (I think a face shot works well). If you’re a business, then a company logo works well on Facebook and Twitter, but the power of a face behind the business is a great benefit. Make sure to post business pictures of your staff, office, and events.
2. Create a headline that represents YOU, not just a Job Title: On a Facebook business page, take the time to think through your “about” message so it captures the reader and clearly states what it is you do for a living. On LinkedIn, your headline should be exciting and outline your talents or what you practice vs. your title.
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3. Personalize your links: LinkedIn and Facebook allow you to pick the name of your URL for your profile. Make sure to take advantage of this element so you can steer people to the link easily. There are other links that can be customized. On LinkedIn, you can customize your blog and web links. Don’t call them “My blog” or “My website,” but give them a descriptive idea of what each page offers.
4. Create Custom Landing Pages: This is a wonderful way to look different and really show off your brand. Invest in a landing page and create custom tabs that provide ways to stay connected with your community.
5. Key Word Descriptions: SEO-friendly words in your descriptions are also helpful so you can increase the likelihood of being found in an organic search. Finish your LinkedIn with a great tag line; add key words in your posts to Twitter and Facebook.
About the Author: Carolyn Martin is the Founder of Social Media Demand. The company focuses on providing digital marketing solutions. They create campaigns and promotions for their clients on Facebook, Twitter, and LinkedIn. For more information, go to www.socialmediademand.com.
Health Catalyst: An agile approach to healthcare data
Healthcare Catalyst is quite literally a healthcare providers’ catalyst for change when it comes to their measurable, data-informed improvement in analytics, software and services.
Founded in 2008 in Salt Lake City, Utah, Health Catalyst is dedicated to enabling health care organisations to build a healthcare-specific, open, flexible, and scalable data platform and fully integrated suite of analytics applications.
This enables health system partners, including Northwell Health in New York which serves a population of 11 million, to realise measurable value within months. “Our customers have recognised the potential to use data, to meaningfully improve their clinical, financial and operational business performance outcomes,” said Mike Doyle, Chief Customer Officer.
Formed by a group of healthcare veterans – with a quest to develop a data warehouse that could handle the complexities unique to healthcare data – they revolutionised the clinical process models and use of analytics and discovered the solution now known as Adaptive Data Architecture, which is agile, flexible and can be implemented in a matter of weeks compared to a matter of years.
Today, Health Catalyst helps clinicians in more than 250 hospitals that care for more than 100 million patients each year.
Health Catalyst offers a solution in three parts:
Data Operating System
Cloud-based DOS is a healthcare-specific, open, flexible, and scalable that provides customers a single environment to integrate and organise data.
Analytics applications build on top of the data platform and allow customers to make measurable clinical, financial and operational improvements.
World-class team of analytics and domain experts leverage technology to help customers shorten time-to-value and achieve sustainable, measurable improvements.
The fully integrated data platform and suite of analytics applications helped clients during the pandemic, in ways even Health Catalyst could never have imagined. Health Catalyst offered products and services to support customers’ agile response to the pandemic in four phases:
“By having the data operating system, our clients were able to take advantage of the integrated source of data to meet challenges that they were facing in their local geographies due to the pandemic in ways that we could never even have predicted,” said Doyle.
Doyle highlighted Health Catalyst’s Value Architecture group, which helps the company ensure that its technology and expertise are delivering measurable and meaningful value to our clients. “I think another key differentiator is our open platform that our clients are able to use to accelerate their own integration of data, but it is customisable, configurable in ways that makes it unique for them in ways other cookie cutter analytics just can’t match.
“We like to start every discussion by listening and understanding how we can help our customers avoid making mistakes and getting the most out of their investment in data.”
Speaking about their partnership with Northwell, Doyle said: “We're very grateful for this partnership and want to thank these visionary leaders who are able to envision a future using data that is light years beyond what we can think of today.”