Five tips to improve your marketing in 2014
By: Adam Groff
The New Year could mean new and exciting things for your business's marketing as long as you're willing to revamp.
Marketing techniques change almost on a daily basis and if you want to stay current when 2014 rolls around as well as keep up with your competitors, then it's out with the old and in with the new in terms of marketing strategies.
With marketing refinement in mind, here are five tips to improve your business's promotional efforts in 2014:
1. Redefine Marketing Diversity
If you only follow one tip when it comes to improving your business's marketing for the New Year, then make it marketing diversification. What this means is utilizing every channel possible to get your promotional and advertising points across. So, make sure you're content marketing across all platforms.
Also, keep creating valuable content that's relevant to your brand and your customers, but make sure that content is diverse enough to flow across all media platforms - especially social media. Besides, content marketing and social media are quickly becoming dependent on one another.
2. Aim for a Massive Audience, but Cater to the Individual
As stated above, diversity is essential to marketing success, especially considering radio and television marketing is quickly becoming a thing of the past for businesses both large and small. In the event you want to target a massive audience, then online and mobile marketing is the future.
But, just because your marketing to the online masses doesn't mean your message has to be generic in nature. Catering to individual wants, desires, and needs it’s what builds trust and ongoing customer relationships. As a result, make your marketing campaign large enough to reach a global audience, but small enough to tailor to niche audiences.
3. Never Underestimate the Power of Images (and Videos)
Whether it is photo-heavy blog posts or content marketing with supporting images, content that appeals to the visual senses will simply draw a larger audience.
Sites like Pinterest, Instagram, and Buzzfeed are proof that pictures are worth a thousand words, which is exactly why your marketing should utilize the visual medium.
Likewise, video is a marketing miracle worker, especially when your business's marketing videos are unique and engaging enough to go viral. But, even if it's simply to promote your goods and services, introduce your employees, or give product tutorials, video is quickly finding its place in marketing for 2014.
4. New Design for the New Year
Marketing design is fast becoming the focal point for company branding, so it's imperative your business put just as much effort into campaign design as the branding itself.
After all, your marketing design is equally as defining as the message your business is trying to get across. Due to that, just remember that the New Year means a new design.
5. As Always, Keep it Brief
No matter what form of marketing your business goes with or what avenue your campaigning takes for the New Year, the shorter the better.
With attention spans dropping like the ball in Times Square, content that's short and sweet is more likely to be read from beginning to end. It's just that simple.
By following the tips above, your business will improve its chances of starting 2014 off right with a reinvigorated marketing strategy.
About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including social media, bookkeeping, and small business.
How AWS helps NASCAR delight its fans
AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”
AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”
Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”
Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”
Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”