Four important online marketing trends for 2014
By: Gregg Schwartz
In this highly competitive world, achieving any marketing success depend hugely on responding to cultural and consumer trends. Internet marketing is constantly evolving. Keeping up with web design and social media trends can only prevent your website from dropping down the search engine ranks.
Many companies face a dilemma today as there are so many trends introduced to promote and manage the products online. However, a basic market research can provide you a clear understanding of future direction of product or service platform. It’s a time where you can build your own crowd and increase the sales without paying the mass media gate keepers.
Some of the hottest trends that will continue to dominate this niche in 2014 are as follows:
1. Content Marketing continue to rule: A valuable content through a variety of channels has always helped companies to establish authority and to gain trust with consumers. This includes relevant industry information that provides insight or entertainment to an audience. A strategy for high quality content makes the difference between appearing on Google’s page one review and disappearing from your customer’s view. Indeed, it is the foundation of all digital marketing and this is the reason why people read, view and share.
2. Social Media Marketing will be bigger than ever: Social media platforms like Facebook and Twitter have attained a cult status. Millions of users subscribe these sites on daily basis. Smart marketers will optimize the power of social media platforms to generate more business in 2014.
However, it is also realized that promoting brand on social media sites is extremely complex. You need to invest a considerable amount of time to get the most from your campaigns. A research report indicates that marketers who spend 40 hours or more for social media marketing carry out their campaigns strongly through You Tube, Google+, Pinterest and Instagram. Also, forum marketing has decreased to 16% this year.
3. Mobile Friendly Content will be necessity: The moment when every business thought their web design was finally perfect, all the users went mobile. The rapid rise of smart phones and tablets led many marketing managers to develop a mobile friendly content. It is predicted that mobile browsing will soon overtake desktop computers and laptops as the most common way to search and buy products online. If mobile users are your target, make sure you have put most eye-catching headlines or images at the top of the page. Remember, people want pages to load quickly and they don’t like to scroll around to find information they need. By having a responsive website, you can grab the attention of the viewers and to stop them at your page.
4. Image-Based Content: Due to the increasing number of advertisements, it is extremely important to make content more easy and digestible. Ever if you have looked at social media sites like Buzzfeed and Pinterest, you might have noticed the viral potential of their image-based content. Even blog posts that receive most social shares have the same characteristic. They place the pictures in a good way to break the content up and emphasize certain points. Hence, it’s pretty clear that incorporating images is beneficial to a marketing campaign.
Author’s Bio: Gregg Schwartz is an accomplished Internet marketer for the past decade. He helps many businesses to increase their revenue by search engine optimization and lead generation services. He continues to find new and innovative ways to earn money from Internet enterprises.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”